Story & heritage

AlphaTauri is a Red Bull fashion brand founded in 2016 and headquartered in Salzburg, Austria.

AlphaTauri’s official Signature collection is described as high-quality essentials crafted for comfort and statement looks in seasonal colours. SHERO is the line’s Signature Logo Hoodie.

It is the brand’s logo-led counterpart to the quieter 3D-knit and outerwear pieces.

Materials & craft

Primaloft®: The leading brand in synthetic insulation, PrimaLoft®, mimics the warmth-retaining properties of down while offering added water resistance, ensuring warmth even in wet weather conditions. PrimaLoft® utilizes lightweight microfibers to create breathable insulation that effectively preserves body heat. Widely used in outdoor apparel and gear, PrimaLoft® offers superior performance and comfort in various environments. Breathable: The textile structure in this design allows air to easily circulate between the fibres. These breathable qualities help to keep the body cool, add extra comfort and increase hygiene. Premium Leather: AlphaTauri leather items are designed using only the most premium genuine leathers that are surplus products from the food industry.

Official product details include: Relaxed fit, Extra-soft fabric feel with cotton-blend and brushed-back fleece, Double-layered hood with magnetic button closure, Kangaroo pocket on the front, Ribbed cuffs and bottom hem, 73% Cotton, 27% Polyester.

How to choose & style

Use SHERO as the casual counterweight to AlphaTauri’s technical jackets. Keep the palette restrained so the signature branding reads intentional rather than sporty merch.