ANN MASHBURN

It's positioned as classic, invest-once womenswear rather than disposable trend. The label is the womenswear counterpart to Sid Mashburn's menswear group, built on the same idea of elevated, lasting essentials. Gwyneth Paltrow's lifestyle brand goop has called Ann Mashburn clothing well-made classics, which captures the brand's whole proposition.

Lean into the timeless basics that define the house. ANN MASHBURN is framed as a counterpart to Sid Mashburn's menswear, and goop describes its clothing as well-made classics. A versatile, classic piece you'll wear for years is the most representative way to enter the brand's world.

Ann Mashburn is an American brand founder, womenswear designer and former fashion editor. She established the womenswear side of the family business as a counterpart to her husband Sid Mashburn's menswear group, bringing a strong editorial background to the label.

They're a husband-and-wife partnership, not rivals. Ann is married to menswear designer Sid Mashburn, and she established the womenswear side of their family business as the counterpart to his menswear group. They launched his menswear store in 2007, and by 2010 she opened her own shops, located right next door to Sid's locations.

She came up through the top of fashion publishing. Ann Mashburn got her start at Vogue, hired personally by Polly Mellen to be her assistant, then went on to be a fashion editor at Glamour and a stylist at J. Crew. That editor's eye underpins the brand's edited, classic point of view.

The womenswear shops arrived just after the menswear side. Ann and Sid launched his menswear store in 2007, and by 2010 Ann had opened her own shops, positioned next door to Sid's locations. From the start, the two labels were designed to sit side by side.

Not formally. She graduated in 1983 with a degree in finance from the Leeds School of Business at the University of Colorado, Boulder, and then got her fashion start at Vogue. Her path into the industry ran through editorial apprenticeship rather than a design degree.

The label and its founders draw consistent praise from the style press. The New York Times put their stores on its list of the 50 Best Clothing Stores in America, goop called the Mashburns a powerhouse sartorial couple, and one writer described the duo's empire as defined by effortless cool. Graydon Carter's Air Mail even dubbed the Mashburns Georgia's Ralph Lauren.

It grew from a Southern base into a recognized name. The Mashburns have been described as building an empire with effortless cool, and Air Mail's editors called them Georgia's Ralph Lauren, a nod to the brand's roots. Ann's shops sit next door to Sid's, so the two labels have always expanded together.