Born in Zaporizhzhia in 1990, October studied fine art at the Grekov Odesa Art School and created her first capsule collection at nineteen, formally founding her brand in 2010. She debuted internationally in 2012 at London and Paris Fashion Weeks, was a finalist for the LVMH Prize in 2014, and won the Mercedes-Benz Prize for Best Designer in 2016.
Based in Paris since fleeing Kyiv in 2022, she made her official Paris Fashion Week debut that autumn and was named to the BoF 500. Her signature slip dresses are constructed on the bias to follow the body, with production kept in Ukraine using a long-standing network of hand-knitters and deadstock textiles. The brand's tagline is "Dress for pleasure," and its pieces have been worn by Hailey Bieber, Alexa Chung and Serena Williams.