Brand · American designer est. 1991

Anna Sui

Whimsical, rock-and-roll Americana — the Detroit-born designer who turned grunge-era fashion into a cult.

Anna Sui
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Named one of the decade's top five fashion icons by Time, Anna Sui built a brand on a light-hearted, whimsical, entertaining approach to fashion — and a CFDA Lifetime Achievement Award to match.

A second-generation Chinese-American born in Detroit in 1955, Sui attended Parsons before starting a business from a corner of her apartment with $300 in savings. Her breakthrough came in 1991, when supermodel friends Naomi Campbell, Christy Turlington and Linda Evangelista encouraged her first runway show — paid in clothes — and Madonna wore her designs to Paris Fashion Week.

She opened her first store in New York's SoHo in 1992 with its now-famous purple walls and dolly-head mannequins, and expanded across categories — cosmetics, fragrance, footwear, eyewear and more. In 2009 she received the CFDA's Geoffrey Beene Lifetime Achievement Award, joining the ranks of Yves Saint Laurent and Ralph Lauren.

The Anna Sui pieces worth knowing

Alligator Bag - Blush Multi
Novelty bag
Alligator Bag - Blush Multi
A sculptural alligator-shaped bag that shows Anna Sui’s runway whimsy at handbag scale.
$325 at ANNA SUI
The Daydream Wallet - Purple
Heart wallet
The Daydream Wallet - Purple
A purple goat-leather wallet with heart stitching and charm hardware for the small-accessory side of Anna Sui.
$170 at ANNA SUI
John Fluevog x Anna Sui Brocade Mules- Sky Blue
Fluevog collaboration
John Fluevog x Anna Sui Brocade Mules- Sky Blue
A brocade mule from the John Fluevog collaboration, full of lace, rosettes and Anna Sui romance.
$459 at ANNA SUI
Lingerie Lace Knit Cardigan - Sky Blue
Lace knit
Lingerie Lace Knit Cardigan - Sky Blue
A lace-trimmed cardigan that distills Anna Sui’s soft romantic layering into a wearable knit.
$310 at ANNA SUI
Anna Sui Beauty Mirror Rose – The Classic is Back
2005 · Rose mirror
Anna Sui Beauty Mirror Rose – The Classic is Back
The rose-shaped compact mirror is the Anna Sui vanity accessory distilled to one portable object.
$25 at ANNA SUI
Shining Butterfly Necklace - Purple Gunmetal
Butterfly jewelry
Shining Butterfly Necklace - Purple Gunmetal
A purple-gunmetal butterfly necklace that turns one of Anna Sui’s favorite motifs into jewelry.
$220 at ANNA SUI
Anna Sui Classic Square Sunglasses - Black
Logo temples
Anna Sui Classic Square Sunglasses - Black
Square acetate sunglasses with Anna on one temple and Sui on the other: a clean eyewear signature.
$240 at ANNA SUI
Anna Sui Classic Eau de Toilette
1999 · First fragrance
Anna Sui Classic Eau de Toilette
The original Anna Sui fragrance turns the house’s rock-and-roll nostalgia into a compact violet bottle.
$48 at ANNA SUI
Sui Dreams Eau de Toilette
2000 · Dream bottle
Sui Dreams Eau de Toilette
The blue handbag-shaped bottle that turns vanilla, citrus and soft florals into Anna Sui daydreaming.
$70 at ANNA SUI
Secret Wish Eau de Toilette
2005 · Fairy tale
Secret Wish Eau de Toilette
A fairy-tale floral-fruit scent crowned by one of Anna Sui’s most recognizable bottles.
$48 at ANNA SUI
Flight of Fancy Eau de Toilette
2007 · Peacock
Flight of Fancy Eau de Toilette
The peacock-bottle fantasy: lychee, yuzu and soft florals lifted into a collectible Anna Sui silhouette.
$70 at ANNA SUI
Fantasia Eau de Toilette
Unicorn fantasy
Fantasia Eau de Toilette
A unicorn-topped floral-woods fragrance that packages Anna Sui’s enchanted-forest mood in full color.
$49 at ANNA SUI
Sundae Trio Set
Sundae collection
Sundae Trio Set
Three ice-cream-colored EDTs bundle Anna Sui’s sweet collectible-fragrance instinct into one set.
$231 at ANNA SUI
Anna Sui Lipstick
Rose-cap lipstick
Anna Sui Lipstick
A rose-topped lipstick line that turns everyday color into a tiny Anna Sui vanity object.
$32 at ANNA SUI
Anna Sui Rose Face Color
Rose compact
Anna Sui Rose Face Color
A three-shade rose compact that makes blush feel like an Anna Sui bouquet.
$36 at ANNA SUI
Limited Edition: Anna Sui Mysterious Night Nail Color Collection
Perfume-bottle polish
Limited Edition: Anna Sui Mysterious Night Nail Color Collection
Perfume-bottle nail colors turn a manicure into a miniature Anna Sui enchanted-forest object.
$24 at ANNA SUI
Anna Sui Ring Perfume Balm Set
Ring balm
Anna Sui Ring Perfume Balm Set
A solid perfume hidden inside rose rings — fragrance, makeup and accessory in one Anna Sui gesture.
$57 at ANNA SUI

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Anna Sui shopping FAQ

Is Anna Sui perfume worth it?+

For people who love a whimsical, characterful scent and a beautiful bottle, yes. Fragrance is a core category for the Anna Sui brand, sitting alongside her fashion, cosmetics, and accessories lines, and the collectible bottles are part of the appeal. The common caveat from wearers is longevity, so if you want all-day projection, reach for a higher concentration rather than a light eau de toilette.

What is the Anna Sui aesthetic?+

Romantic, eclectic, and rooted in music and youth culture. Anna Sui distanced herself from the traditional fashion houses and explored the grunge scene alongside designers like Marc Jacobs, Todd Oldham, and Daryl K, and her early ambition was literally to dress rock stars and the people at their concerts. That rock-and-roll, vintage-layered spirit is still the through-line across her clothing and beauty.

How does Anna Sui compare to Betsey Johnson?+

They share a playful, colorful, whimsical sensibility and are often mentioned in the same breath at New York Fashion Week. The lineage runs deeper than coincidence: Anna Sui has cited Betsey Johnson as one of her design influences. Where Johnson leans flirty and over-the-top, Sui's signature is a vintage-meets-rock eclecticism, so pick by which kind of fun you want.

Where do I start with the Anna Sui brand?+

It depends on the budget and mood. Her brand spans fashion, footwear, cosmetics, fragrances, eyewear, jewelry, accessories, and home goods, so the fragrances and cosmetics are the most accessible entry points into the world, while the ready-to-wear is where the rock-bohemian vision is fullest. A signature fragrance is the classic first purchase.

Who is Anna Sui?+

Anna Sui, born August 4, 1955, is an American fashion designer whose brand reaches across several fashion lines plus footwear, cosmetics, fragrances, eyewear, jewelry, accessories, and home goods. She's a second-generation Chinese-American born in Detroit, Michigan, who knew by the age of four that she wanted to be a fashion designer. She remains the creative force behind her eponymous label.

Is Anna Sui a respected designer or just a commercial brand?+

Very much respected. She was named one of the "Top 5 Fashion Icons of the Decade" for 2000–2010, and in 2009 she earned the Geoffrey Beene Lifetime Achievement Award from the Council of Fashion Designers of America, joining the ranks of Yves Saint Laurent, Giorgio Armani, Ralph Lauren, and Diane von Furstenberg. That's industry recognition at the highest level.

How did Anna Sui get her start in fashion?+

She moved to New York and attended Parsons, then in 1975 was hired by Erica Elias' juniors label Charlie's Girls, learning by designing sportswear and styling photo shoots for her friend and former Parsons classmate Steven Meisel. She designed out of her apartment for years before her first runway show, which took place in New York in 1991.

What was Anna Sui's big breakthrough moment?+

Paris, 1991. Driving with Steven Meisel to see the Jean Paul Gaultier show, they stopped to pick up Madonna, and she surprised Sui by wearing Sui's clothing to the event, later wearing the same outfit for a Meisel Vogue shoot. Her first runway show followed that same year back in New York, marking her real arrival on the fashion scene.

Why is Anna Sui associated with the grunge and rock era?+

Because she was genuinely part of it. In an era of power-dressing dominated by houses like Chanel and Versace, Sui was one of the few designers who turned toward the grunge scene, working in that world alongside Marc Jacobs, Daryl K, and Todd Oldham. Her stated motivation was to dress rock stars and their fans, which is why the music-driven edge feels authentic rather than borrowed.

Is Anna Sui American or Chinese?+

American. She is a second-generation Chinese-American, born in Detroit, Michigan, in 1955. Her family history is remarkable: she is a matrilineal descendant of the prominent Fang clan of Tongcheng and an 18th-generation descendant of the poet Fang Bao, but her own design career is firmly rooted in New York and American fashion.

Are any celebrities connected to Anna Sui?+

Yes, with deep roots in music and modeling. Madonna famously wore Sui's clothing to a 1991 Paris show, and in that period supermodel friends including Naomi Campbell, Christy Turlington, and Linda Evangelista rallied around and encouraged her. Closer to home, her niece is the actress and model Chase Sui Wonders.

How should I care for Anna Sui pieces and bottles?+

Treat them like the collectible objects they are. Store fragrances out of direct sunlight and heat to protect both the juice and the decorative bottles the brand is known for. For the vintage-leaning, embellished clothing, gentle hand-washing or dry cleaning preserves trims and prints, which is where so much of the label's character lives.