Milan-trained, Tbilisi-based — the eponymous label of designer Anouki Areshidze.
Born in 1989, Areshidze brings a Milanese fashion education home to Georgia, designing under her own first name from the capital, Tbilisi.
Same quiet-luxury, craft-first sensibility — follow any to widen your alerts.
If you want a feminine, statement-making dress with a clear designer point of view, ANOUKI tends to deliver — it is the namesake label of Georgian designer Anouki Areshidze, and the pieces lean playful and distinctive rather than safe. Buyers are usually drawn in by the silhouettes and the sense that you are wearing something designed, not mass-produced. As with any designer womenswear, it rewards shoppers who want personality over basics.
The brand sits in designer womenswear, founded and led by a Milan-trained designer, so the make is positioned well above high-street. Shoppers generally praise the tailoring and the considered fabric choices that give the pieces their structured, feminine shape. As always with a smaller designer label, it is worth checking fit and measurements on a specific style before buying.
ANOUKI is the label of Anouki Areshidze, born Ana Areshidze on 1 July 1989, a Georgian fashion designer. The brand is stylized as ANOUKI after her own name, so the label and the designer are one and the same. That single-designer vision is what gives the collections their consistent, personal handwriting.
ANOUKI is a Georgian label — designer Anouki Areshidze is based in Tbilisi, the Georgian capital. Georgia has become a notable source of bold, independent fashion talent, and ANOUKI is part of that wave. If you are drawn to designers working outside the traditional Paris-Milan axis, this is one to know.
She studied at Istituto Marangoni and Accademia del Lusso, both in Milan. That Italian fashion-school grounding underpins the label's tailoring and finish, even though the brand is rooted in Tbilisi. It is a useful detail if you want to understand where the designer's technical eye comes from.
ANOUKI is best known for feminine, eye-catching womenswear — dresses with a strong silhouette and a playful, decorative sensibility are the pieces most associated with the label. The brand's appeal is in its distinctive, designed-from-scratch look rather than wardrobe staples. If you want a dress that turns heads, this is the kind of label to browse first.
The name comes straight from the designer: Anouki is the form of her given name (born Ana Areshidze), and the brand is stylized in capitals as ANOUKI. So buying ANOUKI is, quite literally, buying a designer's own name and vision. It is a personal label in the most direct sense.
Start with a dress, since that is the category the label is most identified with and the clearest expression of its feminine, statement-led aesthetic. Decide whether you want something for an occasion or a piece you can restyle, then check the specific fit notes, as designer cuts can run distinctive. Buying the silhouette you will actually wear matters more than chasing the most photographed style.
Very much so. ANOUKI is a designer-led Georgian label rather than a corporate house, which means a more personal, less formulaic point of view. If you enjoy supporting individual designers and want pieces that feel distinct from mainstream luxury, it fits that brief well.
ANOUKI is a designer womenswear label, so it is best sought through fashion boutiques and reputable online designer retailers that carry the brand. Because it is a smaller, designer-led name, buying from established stockists is the surest way to get genuine current-season pieces. Checking the retailer's authenticity and returns policy is sensible with any designer purchase.
