I Am A Plastic Bag Tote
The sustainability slogan tote remade as a luxury everyday bag.
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Story & heritage
I Am A Plastic Bag follows the brand’s famous 2007 “I’m NOT A Plastic Bag” moment with a more durable luxury family. Anya Hindmarch’s official responsibility page frames it as a small step toward reusing what already exists rather than creating more waste.
The line keeps the slogan visible, but turns it into a functional tote, bucket and accessory family rather than a one-off campaign bag.
Materials & craft
The official product page lists coated recycled RPET canvas made using repurposed plastic bottles and windscreens, with silky calf leather trim and appliquéd slogan lettering. The Zipped Tote has two shoulder straps, a zipped top, an interior zipped pocket and card slots.
How to choose & style
Treat it like a graphic everyday tote: it works with denim, trench coats, knits and travel layers. Softer colours make the slogan gentler; darker editions read more utilitarian.
