Concept X
The modern basketball heir to the APL shoe technology that made the NBA take notice.
Prices are a snapshot from when this page was built — confirm on the retailer's site.
Story & heritage
The Concept X carries APL’s basketball story forward. APL says it was ten years in the making, while the brand’s public history centers on the original Concept 1 being banned by the NBA in 2010 for providing an undue competitive advantage.
Materials & craft
Official APL technology copy connects Concept X to Load ’N Launch technology, the performance system associated with the original Concept 1 story.
How to choose & style
Concept X works best when treated as the clean technical anchor of the outfit: keep the palette tight, let the knit or sculpted sole do the texture work, and pair it with relaxed tailoring, gym layers, or travel basics depending on the silhouette.
For Chicaire shoppers, the safest entry point is a neutral core color; brighter seasonal pairs make sense when the rest of the look stays simple.
