The company began in 1910 in San Mauro Pascoli, a town recognised worldwide for high-quality footwear. Gimmi Baldinini joined in the 1970s; today the house runs around 100 stores worldwide and employs some 250 people, with an archive of about 3,000 pairs of shoes — which, with the University of Bologna, Gimmi Baldinini plans to turn into a business museum.
The brand has extended its name across categories over the years, signing a branded jewellery agreement in 2007, a children's line, Baldinini Young, in 2015, and a collection of pens with the Visconti maison of Florence in 2016.