Baum und Pferdgarten

They're often mentioned together as pillars of Copenhagen's print-led, Scandi-cool scene rather than direct rivals. Where Ganni made bold prints famous, Baum und Pferdgarten is loved for taking classic shapes, a midi skirt or button-down, and covering them in unexpected patterns and fun colour. If you like the Ganni mood, many shoppers treat Baum und Pferdgarten as a natural companion in the same rotation.

For fans of playful Danish design, it generally is. Founders Rikke Baumgarten and Helle Hestehave are known for not compromising on quality, and reviewers point to good fabrics and attention to detail at mid-to-upper price points. It's also one of the few Danish fashion houses consistently turning a profit, which speaks to a steady following. Buy it for distinctive prints you'll keep, not for basics.

Reviewers tend to rate it well, citing quality fabrics and care in the manufacturing alongside the brand's bold prints. The label's long run since 1999 and consistent profitability suggest customers keep coming back. As always, opinions vary by piece, so it helps to read reviews for the specific item.

It's a Danish fashion house known for unexpected patterns, wearable midi dresses and playful colour. Founded in Copenhagen in 1999, it built its identity on putting fresh prints onto classic, everyday shapes. That mix of Scandinavian restraint and pattern is its signature.

It was founded in 1999 by Danish designers Rikke Baumgarten and Helle Hestehave. The two met while studying at the Royal Danish Academy of Fine Arts and began their partnership in Copenhagen's Nørrebro district shortly after graduating. The brand name combines their surnames, Baumgarten and Hestehave.

The name is built from the founders' surnames. Baum comes from Rikke Baumgarten and the Pferd (the German word for horse) nods to Helle Hestehave, whose Danish surname relates to horses. Together it forms the distinctive German-sounding label of this thoroughly Danish house.

After financial difficulties in 2009, brothers Teis and Bjørn Werring Bruun invested and became co-owners. In 2019 the Bruun brothers and the two founders sold 51% to the Swedish private equity firm Verdane. Teis Werring Bruun remains CEO and co-owner, while Baumgarten and Hestehave continue to hold a minority stake.

The company is headquartered on Amaliegade in central Copenhagen, with its flagship store nearby on Vognmagergade, which opened in February 2010. Beyond Copenhagen, the brand reports distribution in over 30 countries through around 400 retail outlets, plus online sales. So you can shop the flagship, a stockist near you, or online.

Yes. The brand has dressed Crown Princess Victoria of the Swedish royal family. That royal association sits alongside its broader reputation in the Scandinavian fashion world. It's a sign of how far the label's playful, polished aesthetic reaches.

It does. In 2024 the brand collaborated with American sneaker company Etonic on a capsule, including redesigned versions of Etonic's Kendrai and Dropshot sneakers in colourways like Silver Lake Blue and Rum Raisin. The collection debuted on the Autumn/Winter 2024 runway and launched online that September. It's a good example of the label's playful streak.

Heartbeats was the brand's Autumn/Winter 2025 collection, staged in a parking garage with oversized red inflatable hearts. It featured suiting, sequins and practical outerwear, with design references that, per Vogue Scandinavia, included Alexa Chung's style and Queen Elizabeth II's countryside wardrobe. It captures the house's habit of pairing playful staging with very wearable clothes.