The house is built on cloth. Its fabrics are still woven in the same Biella workshops in Italy's Piemonte, and a young Giorgio Armani joined as a design assistant in 1964, working there through 1970. The label launched with menswear in 1967 and introduced its 'Cerruti Woman' line in 1976.
Cerruti became cinema's tailor — dressing Michael Douglas across Wall Street, Pretty Woman, Basic Instinct and more — and the official designer for Scuderia Ferrari's Formula 1 team from 1994. The brand is now owned by Hong Kong's Trinity Ltd., part of Shandong Ruyi since 2017.