Danielle Bernstein

If you like influencer-led, fit-focused swim and want pieces designed with a range of body types in mind, it has a strong following. Danielle Bernstein launched her swimwear with the brand Onia after a successful collaboration, and her line is the heart of the WeWoreWhat label. As with many internet-first brands, opinions on quality vary, so it suits shoppers buying for the styling and fit more than for heirloom construction.

Reviews are mixed. Many fans return repeatedly and praise the fit and styling of the swim and denim, while others report inconsistency. Because WeWoreWhat grew out of an influencer's personal taste, its strength is on-trend design rather than guaranteed uniformity, so it is wise to check sizing notes and recent reviews before you buy a specific piece.

WeWoreWhat is the fashion brand and blog founded by Danielle Bernstein, an American fashion designer who started it as a sophomore in college. It began in 2011 as a street-style photography project, transitioned into a personal-style blog as her Instagram account @WeWoreWhat gained popularity, and eventually grew into a full fashion label.

It pulls Bernstein's various lines under one roof. In 2020 she launched Shop WeWoreWhat, bringing together swim, denim, overalls and active. Her brand history runs from the Second Skin Overalls line in 2016 through the Onia swim partnership and a denim collaboration with Joe's Jeans, all eventually consolidated into the single WeWoreWhat storefront.

Yes, this is part of her public record. On multiple occasions smaller brands and designers have said Bernstein copied their designs, which she and her lawyer deny. In one widely noted 2018 case involving a jewellery collaboration with Nordstrom, the brand Foundrae said she had created nearly identical pieces; Bernstein apologised in an Instagram post and withdrew the items. Other disputes have surrounded a face mask, gym shorts and various garments.

In 2020 Bernstein announced a cloth face mask with a chain, and the watchdog account Diet Prada noted it looked nearly identical to a patent-pending design from a Latino brand called Second Wind, from whom Bernstein had earlier requested free samples. Bernstein denied copying the design. It became one of several copying allegations raised against her that year.

It is her namesake, size-inclusive brand. In March 2020 Bernstein launched a label called Danielle Bernstein exclusively at Macy's, with a debut spring collection priced under $100 at launch and a size range of 00 to 24, making it her first size-inclusive line. The launch campaign was shot on real-life followers with different body shapes.

Through Instagram. Bernstein built @WeWoreWhat from a street-style photography account into one of the most-followed personal-style blogs, and in 2017, at age 24, she was named to the Forbes 30 Under 30 list. That platform is what let her turn an influencer following into a multi-category fashion brand and other ventures.

Yes. In May 2020 she published an autobiography, This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City. It appeared on the New York Times Best Sellers list, though the Times later placed a "dagger" symbol beside it indicating the listing included suspicious bulk purchases.

Moe Assist is a tech company Bernstein launched in the fall of 2019, named after her longtime intern-turned-assistant Moe Paretti. It is described as the first product-management and payments tool built specifically for an influencer's workflow, created by an influencer, and reflects how she has expanded beyond clothing.

In 2019 Bernstein teamed with the premium denim brand Joe's Jeans to design and release a new style of jeans called the Danielle Jean. It was one of the partnerships, alongside her Onia swim work, that fed into the broader Shop WeWoreWhat range she consolidated the following year.