C-Firma Fresh Vitamin-C Day Serum
The bright-orange vitamin C ritual that turned Drunk Elephant into a morning-serum shorthand.
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Story & heritage
C-Firma Fresh is the brand’s daylight antioxidant signature: an official bestseller built around a 15% vitamin C serum that targets firmness, brightness, and the visible signs of photoaging.
Its “fresh” identity matters as much as the orange bottle: the product is positioned as a potent day serum in Drunk Elephant’s mix-and-layer routine, pairing active strength with the brand’s no-fragrance, no-essential-oils philosophy.
Materials & craft
The official formula story centers on vitamin C supported by ferulic acid and tocopherol. The texture is made for daytime layering under moisturizer and SPF, with the bottle and pump keeping the bright treatment easy to dose.
How to choose & style
Use C-Firma as the 15% vitamin c anchor in a Drunk Elephant routine: keep the rest of the lineup simple, then mix or layer according to skin tolerance rather than chasing every active at once.
The house style is color-coded and playful, so choose by routine role first: cleanser, hydration, active, moisturizer, or glow mixer. The packaging does the visual work; the best styling is a tidy shelf edit with only the steps you actually use.
