Brand · Gen-Z fashion label est. 2020

Edikted

TikTok-built fast fashion for Gen-Z — online first, then pop-ups and storefronts.

Edikted
Re-checked daily
Edikted (pronounced "addicted") is an Israeli fast-fashion retail company based in the United States, founded online in 2020 and popular among Generation Z women.

The label was started by entrepreneurs Dedy Shwartzenberg and Zvika Alon — Shwartzenberg had previously worked with the Israeli fashion company Adika. It grew up on TikTok, where the #edikted hashtag drew 183.6 million views by 2022 and the brand's account reached 820,000 followers by 2025, fuelled by mobile pop-up events touring US colleges and universities.

From a purely online start, Edikted moved into physical retail: its first brick-and-mortar store opened in New York in 2023, and the company now operates eleven US stores from SoHo and The Grove to the Mall of America and Irvine Spectrum.

Founded 2020 US-based Gen-Z, TikTok-native 11 US stores

The Edikted pieces worth knowing

City Barbie™ Beaded Shoulder Bag
Barbie Bag
City Barbie™ Beaded Shoulder Bag
A pink beaded shoulder bag from the Barbie edit, scaled for the tiny-bag era.
$46.80 at EDIKTED
 USA Babe Off Shoulder T Shirt
USA Graphic
USA Babe Off Shoulder T Shirt
A cropped flag tee that condenses Edikted’s social-first Americana mood into one shoulder-baring shape.
$22.80 at EDIKTED
 USA Lover Tank Top
USA Graphic
USA Lover Tank Top
The shrunken souvenir tank: easy, sale-era Edikted with a visible summer graphic.
$22.80 at EDIKTED
 Eilen Lacey Wrap Halter Top
Lace Halter
Eilen Lacey Wrap Halter Top
A plum wrap halter that turns lace trim and a bubble hem into a compact night-out piece.
$34.80 at EDIKTED
 Vikkey Lacey Satin Effect Tank Top
Satin Lace
Vikkey Lacey Satin Effect Tank Top
Edikted’s lingerie-coded black tank, built from satin-effect fabric with visible lace at the bust.
$30 at EDIKTED
 Rhian Lacey Pleated Babydoll Top
Babydoll Lace
Rhian Lacey Pleated Babydoll Top
A polka-dot chiffon babydoll top that shows Edikted’s softer lace-and-bow vocabulary.
$20.80 at EDIKTED
 Felicitie Striped Mini Dress
Striped Mini
Felicitie Striped Mini Dress
A striped flared mini dress that sits squarely in Edikted’s day-to-party summer lane.
$28.80 at EDIKTED
 Ariellah Chiffon Babydoll Mini Dress
Chiffon Mini
Ariellah Chiffon Babydoll Mini Dress
A white chiffon babydoll mini that channels Edikted’s event-dress side without leaving the Gen-Z register.
$40.80 at EDIKTED
 Milene Contrast French Terry Capri Pants
Capri Revival
Milene Contrast French Terry Capri Pants
A French-terry capri that captures Edikted’s sporty, low-rise loungewear moment.
$31.20 at EDIKTED
 Roman Low Rise Baggy Jeans
Low-Rise Denim
Roman Low Rise Baggy Jeans
The low-rise baggy jean in a clean white wash: Edikted’s Y2K denim language at full scale.
$58.80 at EDIKTED
 Kimora Ruffle Micro Skort
Micro Skort
Kimora Ruffle Micro Skort
A black ruffle micro skort that reads like a mini skirt but moves like a festival short.
$32.40 at EDIKTED
 Basic Girl Oversized Edikted Hoodie
Logo Fleece
Basic Girl Oversized Edikted Hoodie
The oversized logo hoodie: Edikted’s campus-pop-up energy in fleece form.
$32.80 at EDIKTED
 Ilona Reversible Striped Triangle Bikini Top
Reversible Swim
Ilona Reversible Striped Triangle Bikini Top
A reversible striped triangle bikini top that brings Edikted’s set-driven styling to swim.
$27.60 at EDIKTED
 Goldey Faux Leather Belt
Western Belt
Goldey Faux Leather Belt
A brown faux-leather belt with a gold-tone buckle, made for low-rise denim and summer skirts.
$10.80 at EDIKTED
 Barbie™ Rhinestone Rectangle Sunglasses
Barbie Eyewear
Barbie™ Rhinestone Rectangle Sunglasses
Rhinestone pink rectangle sunglasses that turn the Barbie collaboration into a face-framing statement.
$16.80 at EDIKTED

Edikted shopping FAQ

Is Edikted worth it?+

It depends what you want from it. Edikted is a fast-fashion brand that grew up online and is aimed squarely at trend-led Gen Z shoppers, so it shines for current, affordable pieces rather than long-term wardrobe staples. If you are buying for the moment and a specific look, it delivers; if you want heirloom durability, set expectations accordingly.

Is Edikted basically like Shein?+

They share a fast-fashion model, but Edikted is more curated. It started as an online store in 2020 and built a tight identity around Gen Z women, leaning on viral TikTok momentum rather than an endless feed of styles. Think of it as a narrower, more brand-driven take on the same trend-fast formula.

How is Edikted's name pronounced and what does it mean?+

It is pronounced "addicted". The play on the word fits a brand whose whole rise has been about hooking trend-obsessed shoppers, and it is hard to forget once you have heard it said out loud.

Where does Edikted come from?+

Edikted LLC is an Israeli fast-fashion company based in the United States. It was founded online in 2020 by entrepreneurs Dedy Shwartzenberg and Zvika Alon, with Shwartzenberg having previously worked with the Israeli fashion company Adika.

Does Edikted have physical stores or is it online only?+

It started online but now has a real-world presence. Edikted's first brick-and-mortar store opened in 2023 in New York, and it currently operates 11 stores across the United States in locations such as SoHo in New York, The Grove in Los Angeles and Mall of America. It also runs touring pop-up events at US colleges.

Why did Edikted blow up?+

TikTok did much of the heavy lifting. The brand became known for heavy advertising and marketing on the platform, and its popularity surged as users posted with #edikted, a hashtag that had 183.6 million views on TikTok as of 2022. Its TikTok account had 820,000 followers as of 2025.

Who shops at Edikted?+

Its core audience is young women. Edikted has gained significant popularity among Generation Z women, and much of its marketing, from TikTok content to campus pop-up tours, is built around reaching exactly that group.

Which Edikted pieces should I start with?+

Lead with the trend-driven items it is known for, the going-out tops, dresses and denim that show up most across its social presence. Because it is a fast-fashion label aimed at a specific Gen Z look, the pieces that match a current outfit you have in mind will give you the most for your money.

Where can I see Edikted in person?+

At any of its 11 US stores, including 518 Broadway in SoHo, New York, The Grove at Farmers Market in Los Angeles, Mall of America in Minnesota and King of Prussia in Pennsylvania, among others. The brand also tours mobile pop-up events across US colleges and universities.

How should I care for Edikted clothing so it lasts?+

Treat trend pieces gently to stretch their life. Wash on cold, turn printed and embellished items inside out, skip the dryer in favour of air-drying, and store knits folded rather than hung. A little extra care goes a long way with fast-fashion fabrics, and the garment's care label is the final word.