Elie Saab The Icons Girl of Now
Girl of Now
Fragrance & Beauty · New generation

Girl of Now

Girl of Now is the playful fragrance family Elie Saab positions around spontaneity and the “New Generation.”

Story & heritage

The official fragrance page says Girl of Now captures the spirit of the “New Generation”: spontaneous, playful and carefree.

Its family includes Rose Petal, Lovely, Shine and Forever, giving the line a clear official collection structure rather than a one-off flanker.

Materials & craft

The official page grounds the family through named accords: Rose Petal is floral, fresh and fruity with three rose varieties; Lovely combines orange flower, almond and frangipani; Forever uses a coral flower design at the neck.

orange floweralmondfrangipanirose varietiesEDP family

How to choose & style

Choose Girl of Now when the wardrobe is lighter and more playful: silk shirts, short dresses, soft knits and daytime event looks carry the almond-floral sweetness well.

Girl of NowRose PetalLovelyShineForever
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