Brand · Stockholm footwear est. 2013

Eytys

Pronounced 'eighties' — Swedish unisex sneakers built on chunky soles, grown into full ready-to-wear.

Eytys
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Launched in 2013 by Max Schiller and Jonathan Hirschfeld, Eytys (stylized EYTYS, pronounced "eighties") is a Stockholm brand that began as a unisex sneaker and footwear label.

From its genderless start in footwear the brand widened its remit — a line of jeans arrived in 2017, and since 2019 it has released full seasonal ready-to-wear collections. Its collaborations have included a limited sneaker with Swedish rapper Yung Lean and the Sad Boys collective, a joint H&M collection in 2019, and a capsule with Japanese designer Michiko Koshino nodding to 1990s rave culture.

Eytys shopping FAQ

Are Eytys sneakers worth it?+

If you love a bold, logo-less platform shoe, Eytys tends to reward the spend. The thick rubber sole and clean Scandinavian lines are the whole point, and the brand leans on sturdy materials meant to last a few seasons of real wear. Just know there is usually a short break-in period before the chunky sole feels broken-in underfoot.

How do Eytys Angel sneakers fit for sizing?+

Most wearers find Eytys true to size, with the same fit logic as other chunky platforms. If you usually take a half size, sizing up to the next whole size is the common move since Eytys works in full sizes. Try them on with the socks you actually plan to wear, because the deep platform changes how the shoe sits.

Why are Eytys shoes so expensive?+

You are paying for the design point of view as much as the materials. Eytys built its name on an exaggerated, sculpted sole and a genderless aesthetic that it pioneered rather than copied, and that positioning sits in the elevated streetwear bracket. The leathers and textiles are chosen to hold up, which lifts the cost above a basic sneaker.

What is Eytys best known for?+

Eytys is best known for its unisex chunky-sole sneakers, the look that put a Stockholm label on the global map. The brand launched in 2013 as a genderless footwear project and made the oversized platform its calling card. The shoes are deliberately logo-light, letting the silhouette do the talking.

Where is Eytys from and when did it start?+

Eytys is based in Stockholm, Sweden, and was launched in 2013 by Max Schiller and Jonathan Hirschfeld. The name is stylized in all caps and pronounced like eighties, a nod to the era it draws energy from. It began strictly as a unisex sneaker and footwear label before broadening out.

Does Eytys make more than sneakers now?+

Yes. After making its name in footwear, Eytys added a genderless line of jeans in 2017, and since 2019 it has shown full seasonal ready-to-wear collections. So while the platform sneaker is still the anchor, you can now build a fuller wardrobe in the same point of view.

Who founded Eytys?+

Eytys was founded by Max Schiller and Jonathan Hirschfeld, who launched it in 2013. Their idea from day one was a unisex label, designing footwear meant to be worn by anyone rather than split along gender lines. That genderless intent has shaped everything the brand has done since.

Has Eytys done notable collaborations?+

It has, and they say a lot about the brand's cultural lane. Eytys put out a limited sneaker with Swedish rapper Yung Lean and the Sad Boys collective in 2016, released a sneaker-and-clothing collection with H&M in 2019, and did a 2019 capsule with Japanese designer Michiko Koshino drawing on 1990s rave culture. Each one leaned into music and subculture rather than straight fashion.

How should I style Eytys platform sneakers?+

Lean into the contrast the chunky sole creates. Because the shoes are clean and logo-free, they balance both slim denim and wide, drapey trousers, and they ground a tailored look with a streetwise edge. The genderless cut means a single pair reads well across very different wardrobes.

How do I care for my Eytys sneakers?+

Treat the uppers according to the material, since Eytys uses both leather and technical textiles. Wipe leather pairs with a damp cloth and condition occasionally, and brush textile pairs clean rather than soaking them. Letting them dry away from direct heat keeps the bonded platform sole from loosening over time.

Are Eytys sneakers comfortable?+

Generally yes, once they settle. The tall platform gives a cushioned, walking-on-air feel that many owners enjoy for all-day wear. Expect a few days of break-in where the heel can rub, after which the shoe tends to soften into a comfortable everyday platform.