Brand · American label est. 2011

Greg Lauren

An artist's eye on deconstructed menswear — the painter who turned canvas and patchwork into clothes.

Greg Lauren
Re-checked daily
Launched in 2011 by American actor, painter and designer Greg Lauren, the eponymous label opened with a ready-to-wear collection for men and women.

Born in New York in 1970 and a nephew of Ralph Lauren, Greg Lauren graduated from Princeton with a degree in art history in 1991 and built a career first as an actor and a painter — his nudes were collected by the likes of Renée Zellweger and Demi Moore — before he turned to fashion. The label named after himself carries that artist's sensibility into clothing.

The Greg Lauren pieces worth knowing

Army Tent Long GL1 Jacket
The GL1
Army Tent Long GL1 Jacket
The long GL1 turns Greg Lauren’s tent-cloth language into a sweeping, denim-trimmed jacket.
$1,916 at FARFETCH
Bandana Long GL1 Jacket
Bandana GL1
Bandana Long GL1 Jacket
A lightweight GL1 variation that keeps the line’s denim trim and easy layering attitude.
$1,500 at GREG LAUREN
Wool GL1 Oliver Jacket
Oliver
Wool GL1 Oliver Jacket
The Oliver jacket refines the GL1 vocabulary into a fitted wool layer with built-in vest structure.
$1,850 at GREG LAUREN
Army Shearling GL1 Coat
Shearling GL1
Army Shearling GL1 Coat
A cold-weather GL1 expression, using shearling to give the house jacket a heavier coat presence.
$3,250 at GREG LAUREN
Black Linen Robe GL1
Robe GL1
Black Linen Robe GL1
Greg Lauren’s robe-length GL1 reads as relaxed tailoring: long, belted, distressed and layerable.
$1,995 at GREG LAUREN
Split Tent Brando/Oliver Jacket
Hybrid jacket
Split Tent Brando/Oliver Jacket
A split construction that fuses Brando and Oliver jacket ideas into one military-tent statement.
$2,250 at GREG LAUREN
Black Tails Flight Jacket
Flight jacket
Black Tails Flight Jacket
A flight-jacket silhouette with Greg Lauren’s long-tail flourish and contrast lining drama.
$2,000 at GREG LAUREN
Army Fringe Flight Jacket
Fringe flight
Army Fringe Flight Jacket
A flight jacket cut through with fringe, utility pockets and the brand’s worked-in military mood.
$1,600 at GREG LAUREN
Army Scrapwork Sherpa Lined Boxy
GL Scraps
Army Scrapwork Sherpa Lined Boxy
A boxy outerwear piece that makes the GL Scraps idea visible as patched, usable yardage.
$1,900 at GREG LAUREN
Army Liner Retro Puffy
Retro Puffy
Army Liner Retro Puffy
The Retro Puffy channels liner-jacket utility through army-tent scraps, denim and a detachable hood.
$2,875 at GREG LAUREN
Denim Baseball Shirt
LA to NY
Denim Baseball Shirt
A jersey-style shirt that turns vintage denim scraps into Greg Lauren’s “Born in NY, made in LA” sportswear.
$1,250 at GREG LAUREN
Oxford Studio Shirt
Studio shirt
Oxford Studio Shirt
A cleaner Studio Shirt that keeps the brand’s altered-button detail within a crisp Oxford framework.
$625 at GREG LAUREN
Mixed Army Lounge Pant
Lounge pant
Mixed Army Lounge Pant
Relaxed army-scrap pants that carry Greg Lauren’s patchwork language below the waist.
$1,850 at GREG LAUREN
Army Tent Zip Front Studio Jacket
Tent Studio
Army Tent Zip Front Studio Jacket
A zip-front Studio layer that distills repurposed army-tent cloth into a direct utilitarian jacket.
$1,150 at GREG LAUREN
Fisherman Crop GL1
Knit GL1
Fisherman Crop GL1
A cropped knit GL1 that softens the jacket line through fisherman texture and natural dye variation.
$2,000 at GREG LAUREN
Paint Splattered Trucker Hat
Studio accessory
Paint Splattered Trucker Hat
The trucker hat shrinks Greg Lauren’s studio paint language into an easy, wearable accessory.
$275 at GREG LAUREN

Greg Lauren shopping FAQ

Is Greg Lauren clothing worth the price?+

It is priced as artist-driven, near one-of-a-kind clothing rather than basics, so its worth depends on how much you value individuality. The label is the work of an actual painter, and pieces tend to feel sculptural and singular instead of mass-produced. If you want a wardrobe that reads as wearable art and are comfortable paying for that, it can be worth it; if you want straightforward staples, look elsewhere.

Why is Greg Lauren clothing so expensive?+

The premium reflects an artist's hand and labor-intensive construction rather than logos. Greg Lauren is a trained painter as well as a designer, and his garments lean toward deconstructed, hand-worked silhouettes that take time to make. You are paying for craft and a distinctive point of view, not for a recognizable monogram.

Who is Greg Lauren the designer?+

Greg Lauren is an American actor, painter and fashion designer, born in New York City on 6 January 1970. He graduated with a bachelor's degree in art history from Princeton University in 1991 and worked as an actor and painter before fashion, which is why his clothing carries such a strong fine-art sensibility.

Is Greg Lauren related to Ralph Lauren?+

Yes. Greg Lauren is the nephew of fashion designer Ralph Lauren. He grew up around that world but built an independent path through acting and painting before launching his own label, so the connection is family rather than a creative role inside Ralph Lauren's company.

When did Greg Lauren launch his fashion brand?+

He launched his eponymous fashion brand in 2011 with a ready-to-wear collection for men and women. Before that he had careers as an actor and as a painter, so the label arrived as a second act built on an established art practice rather than a straight-out-of-school debut.

Does the brand make clothing for both men and women?+

Yes. When Greg Lauren launched the label in 2011 it debuted with ready-to-wear for both men and women. That said, his deconstructed, military-tinged tailoring is often associated most strongly with menswear, so browse across both lines if you want the full range of his silhouettes.

What should I buy first from Greg Lauren?+

Start with the piece that best shows his hand, typically a jacket or a layering piece where the deconstructed, patched construction is the point. Because each garment is its own object, choose by the specific cut and fabric in front of you rather than expecting a repeatable house "classic," and try things on, since the proportions can be intentionally unconventional.

Is Greg Lauren a good designer to collect?+

For collectors drawn to artist-led fashion, there is a strong case. He came to clothing as a painter whose nudes were bought by notable collectors, and that fine-art pedigree carries into garments that often feel singular. The individuality that makes pieces hard to replace is exactly what gives them lasting collectible appeal.

How does Greg Lauren differ from Ralph Lauren?+

They share a surname and a family tie but very different visions. Ralph Lauren built a vast, polished American lifestyle empire, while his nephew Greg launched a comparatively small, art-driven label in 2011 rooted in a painter's eye and hand-worked, deconstructed clothing. Think gallery sensibility rather than preppy mass market.

How should I style and care for Greg Lauren pieces?+

Let one piece lead and keep the rest quiet, since the construction is already doing the talking; the clothing layers well precisely because it reads as art. Treat distressed and deconstructed fabrics gently with specialist or minimal cleaning so the deliberate texture and hand-finishing are preserved rather than smoothed away.