Button-Down Collar White Shirt
A white shirt recut with a shapeable wire collar and inside-print detail.
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Story & heritage
Heron Preston built the label from New York streetwear, workwear codes and graphic language; the current relaunch returns that vocabulary to tighter wardrobe blocks while keeping the orange label and Cyrillic “стиль” signatures visible.
Button-Down Collar White Shirt is treated here as part of Heron Preston’s working uniform: a direct, graphic piece that turns practical construction into a recognisable house code.
Materials & craft
Product Details The Button-Down Collar White Shirt is made from 100% cotton in a heavyweight construction, offering a structured yet comfortable feel. Designed with refined details, it features a Heron Preston screen-printed logo on the inside and an orange label at the neck for a signature touch. A metal wire in the collar allows for adjustable shaping, adding both function and versatility. Finished with a cut-away inside care label to prevent irritation, this unisex piece combines everyday ease with elevated design. Made in Italy, it reflects quality materials and thoughtful craftsmanship.
Fit Marius is 6’2” (187cm) and is wearing a size L Nisaa is 5’9” (177cm) and is wearing a size L
How to choose & style
Style it as the sharp anchor of a streetwear uniform: let the orange label or metal detail be the accent, then keep the rest of the palette disciplined.
The piece works best when the fit stays intentional — either clean and straight for the new relaunch language, or oversized against denim and utility trousers for older Heron Preston energy.
