They named the design 'ISOTONER' — a portmanteau of 'isometric' and 'toning' — to spell out its selling points. Sara Lee Corporation bought Aris in 1974, renaming it Aris Isotoner. In 1997 it merged with Totes Inc., the Cincinnati firm whose foldable 'totes' overshoes and collapsible umbrellas had made it the world's largest umbrella supplier, to form Totes Isotoner Corporation.
Today the company, headquartered in Cincinnati, Ohio, is an international supplier of umbrellas, footwear and cold-weather accessories, regularly billed as 'the world's largest marketer of umbrellas,' with divisions in the US, Canada, the UK and France.