Destroy Denim Jeans
The denim line that keeps Richmond’s cult Destroy attitude in rotation.
Prices are a snapshot from when this page was built — confirm on the retailer's site.
Story & heritage
Wikipedia notes that John Richmond has produced Richmond Denim since 1987, and that the Destroy range became highly collectible in the early-to-mid 1990s. This current destroyed jean keeps that same denim-and-subculture thread alive in a cleaner, ready-to-wear form.
Dazed’s retrospective on Destroy describes it as a lower-priced line of T-shirts and jeans aimed at Richmond’s alternative audience. The straight “Rich” jean reads as the present-day continuation of that accessible, attitude-heavy denim story.
Materials & craft
The official product page describes a straight-cut jean in 100% cotton with a destroyed finish designed to sharpen its urban look. The clean straight line keeps the silhouette classic while the abrasion does the expressive work.
How to choose & style
This is the pair to use when the outfit needs one aggressive note rather than a full costume. Keep the top simple — a black tee, fine-gauge knit, or leather outer layer — and let the abrasion carry the Richmond attitude.
