Kukhareva London

Kukhareva London is a British womenswear label that produces ready-to-wear clothing and accessories. Its founder built the brand around a focus on patterns and prints, which gives the collections their distinctive character. For shoppers, that print-led design is the signature to look for.

The brand was founded in 2011 by Ekaterina Kukhareva and is based in London. It carries her name directly, making it very much a designer-led label. That single creative vision runs through the whole collection.

Kukhareva London is a British company based in London, the city it takes its name from. That London grounding places it within the British ready-to-wear scene. The capital is central to the brand's identity.

Ekaterina Kukhareva was born in Ukraine and grew up moving between Denmark, Ukraine and later England, where she studied at Kent College in Canterbury. She went on to complete a BA in Textile Design at Central Saint Martin's College of Art and Design. That textile training underpins the brand's focus on pattern and print.

After graduating in 2009, Ekaterina Kukhareva worked for Temperley London, where she began designing womenswear with a focus on patterns and prints. That experience at an established British label helped shape her own approach. She launched her eponymous brand two years later, in 2011.

The founder trained specifically in Textile Design at Central Saint Martin's, so the fabrics, patterns and prints sit at the heart of the label rather than being an afterthought. That makes the surface design one of the first things to appreciate in a piece. It's the lens through which the collections are best understood.

The collections are presented biannually during the respective fashion weeks in New York, London and Paris. Showing across all three of fashion's major capitals signals real ambition for a label of its size. It also means the brand is on the radar of an international audience.

Yes, the brand has supported charities including the Gracious Heart Foundation, the British Red Cross and Trinity Hospice, among others. In July 2020 it launched a collection in collaboration with Take Two London, with part of the proceeds going to the Tetiaroa Society to help preserve coral reefs and natural habitats in the Pacific. That philanthropic streak is a genuine part of the label's story.