ME+EM

For smart, considered British womenswear that sits between the high street and luxury, ME+EM tends to feel worth it. It is positioned as a luxury brand producing clothing and accessories for women, with classic, wear-everywhere pieces designed to last rather than chase a single season. If you want elevated staples over fast-fashion volume, it earns its place.

It aims to deliver luxury-level fabric and finish at a more reasonable price than full luxury houses, which is the heart of its appeal. As a direct-to-consumer brand selling through its own website and stores, it cuts out some of the markup of traditional retail. Whether the value lands depends on the piece, but the brand's reputation rests on considered, classic clothing built to be kept.

Lead with the brand's core ready-to-wear, the polished, versatile separates it expanded into when it grew beyond loungewear. These pieces capture the label's smart, considered identity and integrate easily into a working wardrobe. Once you trust the fit, the newer categories the brand added in 2024, including swimwear, footwear and accessories, are easy add-ons.

ME+EM operates a direct-to-consumer model, retailing through its website and its own stores across the UK and the United States. In the UK it has multiple London locations including a Marylebone flagship, plus Edinburgh and, since 2025, Manchester. In the US it opened on Madison Avenue in New York in February 2024, followed by SoHo, East Hampton and Dallas.

ME+EM is a British fashion brand founded in 2007 by Clare Hornby and Emma Howarth. It was initially called Pyjama Room and specialized in luxury loungewear for women. In 2009 it was renamed ME+EM and broadened into ready-to-wear, with its head office based in London, where it also has several store locations.

Because it started in loungewear. At its 2007 launch the brand was called Pyjama Room and specialized in luxury loungewear for women. It was renamed ME+EM in 2009, at which point it expanded its offering to include ready-to-wear, setting it on the path to the full womenswear brand it is today.

The brand was co-founded by Clare Hornby and Emma Howarth in 2007. Emma Howarth left the business in 2012, while Clare Hornby remained as the brand's CEO. That continuity at the top has carried ME+EM through its renaming, its first stores and its more recent expansion into the United States.

Yes, ME+EM is a British fashion brand. Its head office is in London, where it also operates several stores, including locations in Chelsea, Belgravia and a Marylebone flagship. Beyond London it has a store in Edinburgh, Scotland, and opened in Manchester, England, in 2025.

It does. The brand opened its first international store on Madison Avenue in New York in February 2024 and that year also launched its debut swimwear collection, followed by expansion into other categories such as footwear and accessories. So while ready-to-wear remains the core, the range has broadened considerably.

It is generally read as more accessible than full luxury houses while reaching for similar fabric quality and a refined, classic look, which is the trade-off shoppers weigh. The direct-to-consumer model is part of how it positions itself between the high street and luxury. If you want heritage-house prestige it is not that, but for quiet, considered dressing it is a strong middle ground.

As a brand that leans on quality fabrics like knitwear, follow each garment's care label closely and treat finer materials gently to limit pilling and preserve shape. Fold knits rather than hanging them, and use a specialist cleaner for tailored or delicate items. Good care is what lets these classic pieces last across seasons, which is the point of buying them.