It began as a side project with Maczek's partner Tomek Wirski, a DJ, the two making t-shirts for friends to wear at clubs. Their first show came at a tiny Paris showroom in January 2015, drawing early stockists including Margiela, Antonioli and Browns; the same year MISBHV reached New York Fashion Week with a Bowie-inspired collection, and Rihanna wore one of its jackets in London.
Based in a former cable factory in Kraków's Zabłocie district, the brand draws on European rave and club culture, the 1990s disco trend and a DIY sensibility. In 2020 it became the first fashion label featured in Grand Theft Auto.