Natasha Zinko

If you are drawn to playful, distinctive womenswear with a personal hand behind it, the label rewards a closer look. Natasha Zinko is a London-based designer working across women's wear and jewellery, so a piece carries a designer's own point of view rather than a faceless house style. It suits a shopper who wants something with character over something safe.

Her two worlds are ready-to-wear and jewellery, so let your taste lead. The designer trained in jewellery design first and describes it as deeply tied to emotion, while she sees clothing as a chance to play with bigger dimensions. A signature jewellery piece is a lovely entry point into how she thinks.

The designer's main boutique is in London, where the brand is based. London is the natural home for the label, so the flagship is the most direct way to experience the full women's wear and jewellery range in person.

Natasha Zinko is a London-based fashion and jewellery designer born in Odesa, Ukraine. Interestingly, she first studied law before turning to design, then specialised in women's wear and jewellery. The brand carries her own name and her own sensibility.

She was born in Odesa, Ukraine, and is now based in London. That Ukrainian background sits behind a designer who later made her name in the London fashion scene, where her main boutique is located today.

Yes, though her path was unusual. After initially studying law, she pursued fashion at Central Saint Martins, the celebrated London art school, where she learned the basics of jewellery design. She has said that during her foundation course she found she was good with 3D sculpture, which drew her toward small-scale design.

She approaches jewellery as something emotional and even protective. In her own words, jewellery design "always comes through my emotions and feelings", and she believes a piece can have a protective power, "like a charm." That charm-like intention is a useful lens for understanding her work.

She treats them as two scales of the same creativity. The designer has explained that designing jewellery means thinking in 3D on a small scale, while making clothes lets her play with bigger dimensions. Her clothing, she says, is always inspired by her day-to-day life and surroundings.

She has been recognised early in her career. Her accolades include winning the Cool Diamonds Award in London in 2009 and a Swarovski Trend Forecast Award in 2007/8, among other jewellery prizes. Those honours reflect the jewellery foundation that underpins her brand.

It is a brand for women who want individuality. Because it is led by a single designer working across ready-to-wear and jewellery, the appeal is in pieces that feel expressive and considered rather than mass-produced. If you like building a wardrobe around standout, personal items, it is a natural fit.