Onia

Onia sits in the elevated-resort tier alongside names like Vilebrequin and Solid & Striped, so you are paying for tailoring, quick-drying fabrics and a clean, destination-ready aesthetic rather than a logo. If you want a swimsuit or trunk that reads as understated luxury and pairs easily with the rest of your warm-weather wardrobe, the value holds up. Buyers who simply want a pool-side basic will find the price steep, so it rewards people who care about cut and finish.

At its best Onia is praised for its premium swim fabrics and considered construction, which is why the label found shelf space at retailers like Mr. Porter and Net-a-Porter. As with any swimwear, results vary with care, so rinse pieces after chlorine or salt and avoid wringing them. Treat it as a considered investment rather than a disposable basic and it tends to reward you.

Both play in the premium men's swim space, but they have different personalities. Vilebrequin leans into French print-heavy heritage, while Onia takes a more modern, New York approach with several inseam lengths and pared-back, versatile colourways. If you prefer bold turtle-print maximalism, Vilebrequin; if you want a sleeker, easier-to-style trunk, Onia is the more contemporary pick.

If you are new to the brand, start where Onia built its name: its swimwear. A clean one-piece or a tailored swim trunk shows off the fabric quality and the resort sensibility that defines the label. From there it is easy to layer in the ready-to-wear pieces the brand expanded into.

Onia is a luxury swimwear and ready-to-wear label, and swim is its calling card. The brand widened its world over time, adding men's casual wear in 2013 and a women's swim and ready-to-wear line in 2015, and in 2022 its Air Linen Camp shirts became a breakout warm-weather piece. The through-line is relaxed, resort-minded dressing.

Onia, pronounced o-nee-ah, is the Hebrew word for ship. It is a fitting name for a brand rooted in swimwear and breezy, travel-ready clothing, suggesting voyages, coastlines and warm-weather escape.

Onia is a New York-based company founded in 2009 by Carl Cunow and Nathan Romano. It began with swimwear and has since grown into a broader resort-leaning wardrobe spanning both men's and women's pieces.

Onia is a New York City brand, and that metropolitan-meets-coastal sensibility runs through the collections. The aesthetic balances the polish of the city with the ease of a beach holiday, which is part of why it sits so naturally on resort racks.

Yes, and the collaborations are central to its story. Onia has an ongoing partnership with Liberty Art Fabrics, whose prints supply much of its swimwear, and it entered a multi-year licensing agreement with Danielle Bernstein's WeWoreWhat. It has also created towels with the Ritz-Carlton and other resorts.

Onia reaches shoppers through its own channels and a network of respected stockists. It launched on Mr. Porter in December 2015 and has been carried through third-party retailers including Club Monaco, Theory and Net-a-Porter. Buying from the brand or an authorised retailer is the surest way to get current-season pieces and genuine sizing.

Onia's swimwear grew notably popular in the summer of 2019, when it was seen on figures such as Kylie Jenner and Jessica Alba. The brand has also drawn editorial attention from GQ, Esquire, The New York Times and Women's Wear Daily, which has helped cement its resort-luxury reputation.

Swimwear lives a hard life, so a little care goes a long way. Rinse pieces in cool water after every swim to flush out chlorine, salt and sunscreen, then lay them flat to dry away from direct heat. Skip the washing machine and the wringing, and your Onia suit will keep its shape and colour far longer.