Is Paria Farzaneh worth buying into?+
If you are drawn to clothes with a genuine story rather than logos, the answer tends to be yes. Farzaneh has established herself as one of the main London-based women designing menswear, and her signature patterned cotton textiles from Isfahan give each piece a distinctiveness you will not find elsewhere. You are buying a point of view, not just a garment.
What makes Paria Farzaneh's clothes good quality?+
The heart of the label is its signature patterned cotton textiles from Isfahan, the Iranian city whose printed cloth Farzaneh built her aesthetic around. That use of Persian art and language, rooted in her family's heritage, is what distinguishes the work and rewards close inspection of the prints and construction.
Which Paria Farzaneh piece should I start with?+
Lead with whatever shows off the Isfahan printed textiles most clearly, since the patterned cotton is the brand's calling card. A printed shirt or an outer layer lets the signature cloth do the talking and is the most recognisable way into the label for a first buyer.
Where do Paria Farzaneh's prints and textiles come from?+
The signature patterned cotton textiles are sourced from Isfahan in Iran. Farzaneh's grandfather was a tailor in Iran and her parents emigrated before she was born, and that lineage feeds directly into her use of Persian art and language across the collections.
Who is Paria Farzaneh and where is she from?+
Paria Farzaneh is an English fashion designer of Iranian descent, based in London. She grew up in North Ferriby in East Yorkshire, and her Iranian family heritage, including a grandfather who was a tailor in Iran, shapes the language and art woven through her designs.
When did Paria Farzaneh start her label?+
She launched her label in London in 2017, a year after earning her fashion design degree from London's Ravensbourne University in 2016. In the time since, she has become one of the main London-based women designing menswear and shows regularly at fashion events.
What does Paria Farzaneh's design aesthetic look like?+
Expect Persian art and language brought into a London menswear frame, anchored by her printed cotton textiles from Isfahan. It is a cross-cultural aesthetic that fuses her Iranian heritage with the city she designs in, which is exactly why the work stands apart on the London schedule.
Has Paria Farzaneh done notable collaborations?+
Yes, and they are a good way to gauge her reach. Farzaneh has created designs for Converse and Gore-Tex, and has worked on pieces for figures including LeBron James and Nick Young. Those projects show the label translating its prints across footwear, technical fabric and beyond.
Where can I buy Paria Farzaneh?+
As a London-based label that exhibits regularly at fashion events, Paria Farzaneh is carried by select stockists rather than sitting on every high street. Buying through a recognised retailer is the safest way to be sure of authenticity, especially given how identifiable the Isfahan prints are.
Is Paria Farzaneh menswear or womenswear?+
Farzaneh is best known as one of the main London-based women designing menswear, and that is where her reputation was built. The Isfahan-printed pieces and her cross-cultural approach are most associated with the men's collections she shows at fashion events.
How should I care for Paria Farzaneh's printed cotton?+
Because the appeal lives in the printed Isfahan textiles, treat the prints gently: wash cool, avoid harsh detergents and bleach, and dry away from direct heat so the patterns and colour stay crisp. Handling the cotton with care is the best way to keep the signature cloth looking as intended for years.
