Playtex The Icons Playtex 18 Hour Ultimate Lift & Support Wireless Bra
Playtex 18 Hour Ultimate Lift & Support Wireless Bra
Ready-to-Wear · 18 Hour

Playtex 18 Hour Ultimate Lift & Support Wireless Bra

A lift-minded 18 Hour staple that keeps support high and the line discreet.

$17.99 at Playtex

Prices are a snapshot from when this page was built — confirm on the retailer's site.

Story & heritage

The 18 Hour line is built around dependable, all-day comfort, and US4745 sits squarely in that lineage. It translates the brand’s long-running support vocabulary into a more lifted, shaped profile while keeping the silhouette wireless.

For a brand best known for bras that prioritize comfort over spectacle, this is one of the most representative modern versions: supportive, familiar, and easy to understand at a glance.

Materials & craft

The bra pairs wireless non-foam cups with side-support panels and a back closure engineered for a secure, adjustable fit. Its structure aims for natural shaping rather than push-up drama.

wirelessnon-foam cupsside supportadjustable back closurenatural shaping

How to choose & style

Choose this if you want a bit more lift than the shoulder-comfort styles without moving into padded territory. It reads well under button-downs and everyday layers.

The silhouette is most convincing in skin-tone neutrals, where the shaping can stay invisible and the support does the talking.

BeigeWhiteBlackNude
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