Is Pour Moi good quality?+
Shoppers tend to describe Pour Moi as comfortable, supportive and well made for the price, with the swimwear and lingerie singled out most often. It is not positioned as a luxury label, but the bras feel sturdy and substantial rather than flimsy. For a British high-street intimates brand, the value-to-quality balance is a common reason people return.
How does Pour Moi sizing fit, and does it run small?+
Fit varies by style rather than across the whole range, so it pays to read reviews for the specific piece. Some bands run close to your measured size while others sit a touch firm or generous, and cups can run slightly small or large depending on the model. Using Pour Moi's own size guide and measuring yourself first is the safest way in.
Is Pour Moi swimwear worth buying?+
It is one of the brand's strongest categories. Buyers regularly praise the swimwear for support, comfort, stylish designs and bright colours, and value the price against how it performs. A few note it can run slightly small, so if you are between sizes it is worth sizing up for a relaxed fit.
What is Pour Moi best known for?+
Pour Moi is a British fashion brand built around lingerie and swimwear, alongside nightwear, clothing and sportswear. It is especially valued for supportive, comfortable pieces that cater well to a wide and fuller size range. That focus on inclusive, confidence-led fit is the thread running through the whole label.
When and where did Pour Moi start?+
Pour Moi started in Macclesfield, Cheshire, in 1998, and began selling bras through an independent boutique in 2005 before opening its own stores. The brand is headquartered in Brighton, England, and now sells online to more than fifty countries. It is a genuinely homegrown British intimates story.
Who founded Pour Moi and who runs it now?+
Michael Thomson is the founder and CEO of Pour Moi. He has steered the brand from its Cheshire beginnings into a multinational business that sells through its own stores, its websites, and wholesale partners. That founder-led continuity has shaped the brand's tone over the years.
Where can I buy Pour Moi?+
You can buy directly from Pour Moi's own websites, including its dedicated US site launched in late 2020, or visit its stores in Chester and Leeds. It also sells through major wholesale partners such as ASOS, Next and Zalando, and entered the US market with Bare Necessities in 2019. That multi-channel reach makes it easy to find across the UK, US and beyond.
What is the Own Your Confidence campaign?+
Own Your Confidence is a Pour Moi campaign built around body positivity and self-assurance. The brand launched it in collaboration with Melanie Brown, and continued it with stylist and How To Look Good Naked presenter Gok Wan. It reflects the inclusive, confidence-first message that runs through much of the label's lingerie and swimwear.
Has Pour Moi won any awards?+
Yes. Pour Moi was named Womenswear Brand of the Year at the 2022 Drapers Awards, a notable recognition within UK fashion retail. It had previously been shortlisted in Drapers categories including Lingerie Brand of the Year. The brand also runs its own Pour Moi Uplifting Women Awards, first held in 2022.
Does Pour Moi work with celebrities?+
It does, often through collaborative edits. Pour Moi has released ranges with figures including Love Island's India Reynolds, actress Helen Flanagan, Vicky Pattison and Jess Wright from The Only Way is Essex. These collaborations sit alongside its broader confidence-led campaigns rather than replacing the core collections.
How should I care for my Pour Moi bras and swimwear?+
Treat them as you would any quality intimates to keep the support and shape. Hand-washing in cool water and laying flat to dry is gentlest on the elastic and underwiring, and a lingerie bag protects them if you must machine wash. Always follow the care label on the specific Pour Moi piece, since fabrics differ across the range.
