Taylor trained in fashion design in Wellington — one early job was making clothes for the puppets of Peter Jackson's Meet the Feebles — before arriving in New York with $600 to her name and working six years under Cynthia Rowley. She debuted at New York Fashion Week through the Gen Art Styles competition, held her own catwalk show in 1999, and by 2003 the company was reported at a US$12 million turnover. She was inducted into the Massey University College of Creative Arts Hall of Fame in 2007.
The brand was acquired by Kellwood Company and Sun Capital Partners in 2011. Taylor stepped away from her company in 2019 to pursue other opportunities, and that November the label was acquired by Vince, the California-based contemporary house.