Brand · New York womenswear · NZ-born designer

Rebecca Taylor

New Zealand romance, New York polish — femininity worn by Cameron Diaz and the Sex and the City set.

Rebecca Taylor
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New Zealand-born, New York-based designer Rebecca Taylor built a namesake label whose garments have been worn by Cameron Diaz, Reese Witherspoon and the casts of Sex and the City and 90210.

Taylor trained in fashion design in Wellington — one early job was making clothes for the puppets of Peter Jackson's Meet the Feebles — before arriving in New York with $600 to her name and working six years under Cynthia Rowley. She debuted at New York Fashion Week through the Gen Art Styles competition, held her own catwalk show in 1999, and by 2003 the company was reported at a US$12 million turnover. She was inducted into the Massey University College of Creative Arts Hall of Fame in 2007.

The brand was acquired by Kellwood Company and Sun Capital Partners in 2011. Taylor stepped away from her company in 2019 to pursue other opportunities, and that November the label was acquired by Vince, the California-based contemporary house.

Rebecca Taylor shopping FAQ

Is Rebecca Taylor worth it?+

If feminine, romantic dressing is your thing, the brand has a devoted following for good reason. Rebecca Taylor pieces are known for their distinctive cuts and luxe fabrics, and fans return for the softly pretty aesthetic that defined the New York label. It sits in the contemporary tier, so it is an attainable designer name rather than a high-luxury splurge.

Is Rebecca Taylor good quality?+

The label built its name on well-made, detail-rich womenswear with a feminine, romantic point of view. Reviewers tend to praise the fabrics and the considered construction, which is what you would expect from a designer who trained in fashion design and spent six years working under Cynthia Rowley before launching her own line.

What is Rebecca Taylor best known for?+

Feminine, romantic womenswear, the floral-leaning, softly pretty aesthetic that became the New York label's signature. The brand made its name dressing women who want something delicate and distinctive rather than minimal, and that romantic sensibility is the thread through the whole collection.

Who is the designer Rebecca Taylor?+

Rebecca Taylor is a New Zealand-born fashion designer based in New York City, born 5 September 1969. She attended Wellington High School, trained in fashion design at Wellington Polytechnic (now Massey University), and arrived in New York with just $600 to her name before building her career there.

How did Rebecca Taylor get her start in fashion?+

After studying fashion design in New Zealand, she moved to New York and was hired by designer Cynthia Rowley, under whom she worked for six years. She then debuted at New York Fashion Week as part of the Gen Art Styles competition in the late 1990s before staging her own catwalk show in 1999.

Where is Rebecca Taylor based?+

The designer and her label are rooted in New York City, where she built her career after emigrating from New Zealand. Her retail reach extended to boutiques in Japan, and the brand grew into a substantial business, reported in 2003 as having a US$12 million turnover.

Who owns the Rebecca Taylor brand now?+

The brand has changed hands more than once. It was acquired by Kellwood Company and Sun Capital Partners in January 2011, and in November 2019 it was acquired by Vince, a California-based contemporary label. The designer herself stepped away from her company in August 2019 to pursue other fashion opportunities.

Is Rebecca Taylor still designing her own label?+

She stepped away from her company in August 2019 to pursue other fashion opportunities, and the brand was acquired by Vince shortly afterward in November 2019. So the label continues under new ownership rather than under the founder's day-to-day direction.

Has Rebecca Taylor been worn by celebrities?+

Yes. Her garments have been worn by the likes of Cameron Diaz and Reese Witherspoon, as well as the casts of 90210 and Sex and the City. That kind of on-screen and red-carpet visibility helped cement the brand's reputation for feminine, of-the-moment dressing.

Has Rebecca Taylor received any industry recognition?+

Beyond celebrity wear, the designer's home country has honoured her work: in 2007 she was inducted into the Massey University College of Creative Arts Hall of Fame. It is a nod to a career that began with fashion training in Wellington and grew into a New York label.

How should I shop a contemporary brand like Rebecca Taylor?+

Lead with the pieces that show off the house's feminine, romantic signature, the blouses and dresses with distinctive detailing, since those are what the label is loved for. Contemporary labels rotate stock seasonally, so transitional periods between seasons are usually the most rewarding time to browse for the styles you want.