Is Rhode skin worth it?+
For a glossy, hydrated, glazed skin look, Rhode delivers on its core promise. The brand follows a deliberate less is more strategy, offering dermatologist-tested, high-utility essentials rather than a sprawling shelf of products. The clearest proof of demand is the numbers: Rhode hit $10 million in sales within 11 days of launch, and three years later sold to e.l.f. Beauty in a billion-dollar deal.
Is the Rhode Peptide Lip Treatment good quality?+
The Peptide Lip Treatment is Rhode's most viral product and a launch original, designed as a plumping lip mask and gloss hybrid. It comes in unscented versions, various flavours such as Salted Caramel, and sheer color tints, so there's range for different preferences. It's the piece most people reach for first when trying the brand.
Rhode vs other glazing lip treatments — what makes it different?+
Rhode's whole identity is the glazed skin aesthetic, and its lip line is built around that same dewy, hydrating logic with peptides rather than heavy color. The brand deliberately keeps a minimalist, less-is-more range, so instead of competing on novelty it leans on a tight ecosystem — the Peptide Lip Treatment, the tint, and the Peptide Lip Shape liner designed to pair together.
Who founded Rhode and when?+
Rhode is an American skincare brand founded by model and entrepreneur Hailey Bieber, alongside Michael D. and Lauren Ratner, in 2022. It is based in Beverly Hills, California, and operates as HRBeauty LLC. The brand launched on June 15, 2022.
Why is the brand called Rhode?+
Hailey Bieber chose the name as a direct reference to her own middle name, Rhode. She had originally filed to trademark Bieber Beauty in 2019, but the application was rejected because her husband Justin Bieber had already trademarked that name in 2010 — so she pivoted to her middle name instead.
Which Rhode product should I try first?+
The Peptide Lip Treatment is the easiest entry point and the brand's most viral item. If you want to step into the core skincare routine, the launch trio — the Peptide Glazing Fluid, Barrier Restore Cream and Peptide Lip Treatment — were the original products and still anchor the line. Start there before exploring blushes or the newer pieces.
What does Rhode actually make?+
Rhode focuses on skincare and hybrid makeup built around a glazed skin finish, using ingredients like ceramides, peptides and polyglutamic acid. The line has grown to include facial cleansers, lotions, lip balms and blushes such as the Pocket Blush. Notably, the brand deliberately avoids categories like haircare and traditional fragrances to stay focused.
Where can I buy Rhode, and how do I avoid a fake?+
Rhode is distributed through its official website and Sephora, and is available in the United States, Canada, the United Kingdom and Australia; it became available in Sephora stores from September 2025. The brand deliberately restricts distribution on unauthorized marketplaces such as Amazon and eBay, partly to protect against counterfeits — so buying from the official site or Sephora is the safest route.
Did Rhode really sell for a billion dollars?+
Yes. In May 2025, Rhode announced it would be acquired by e.l.f. Beauty in a deal consisting of $800 million in cash and stock, with an additional $200 million based on future sales. The acquisition was completed in August 2025, capping a remarkable run for a brand only launched in 2022.
Was there a lawsuit over the Rhode name?+
Yes. One week after the skincare brand launched, a separate fashion brand also named Rhode — co-founded by Purna Khatau and Phoebe Vickers — filed a trademark infringement claim, arguing the name caused consumer confusion. A judge denied the motion for a preliminary injunction without prejudice.
What is the Rhode x The Biebers collaboration?+
In April 2026, Rhode released the Rhode x The Biebers collaboration with Justin Bieber. It introduced Spotwear hydrocolloid pimple patches alongside limited-edition versions of the Peptide Lip Treatment and a Peptide Eye Prep. It's a good example of how the brand extends its tight core line rather than diversifying away from skin.
What is the Lip Case I keep seeing?+
The Lip Case is one of Rhode's most recognizable accessories — a phone case with a built-in slot on the back designed to hold a Rhode lip treatment tube. It's a neat example of the brand's lifestyle merchandise, made to complement the core cosmetics rather than stand alone.
