Brand · American swimwear designer

Robin Piccone

The Queen of Neoprene — the designer who pulled wetsuit fabric out of the surf and onto the beach.

Robin Piccone
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Robin Piccone is an American fashion designer known for pioneering neoprene in swimwear — affectionately called the 'Queen of Neoprene' for transforming a material once reserved for wetsuits into a fashion fabric.

Raised in Los Angeles, Piccone trained at Los Angeles Trade Technical College, graduating with honors. Her first job was with Cole of California; after a stint in New York designing for Bobbie Brooks, she licensed a line of swimsuits for Body Glove in 1985 and that same year, at 24, started her own company in a Venice garage. Her debut suits became instant icons of '80s style, widely imitated and landing her on magazine covers.

In 1989 she was named California Designer of the Year. She launched her namesake collection in 1990 and continues it to this day, and in 1994 entered a licensing deal to design Guess?'s first swimwear in six years. Her neoprene suits sit in the permanent collection of the Costume Institute at the Metropolitan Museum of Art.

Robin Piccone shopping FAQ

Is Robin Piccone swimwear worth it?+

For a designer label rooted in real swimwear pedigree, many find it is. Robin Piccone is an American designer celebrated for pioneering the use of neoprene in scuba-style swimwear, and her namesake collection, begun in 1990, carries that design-led heritage. Value comes down to how much you want considered, designer swimwear from a name often called the "Queen of Neoprene."

What is Robin Piccone known for?+

Robin Piccone is an American fashion designer known for pioneering the use of neoprene in her scuba-style swimwear, originally under the Body Glove label. She is so closely tied to the material that she is affectionately called the "Queen of Neoprene" for her pioneering work with it in swimwear design.

Why is Robin Piccone called the "Queen of Neoprene"?+

She earned the nickname by helping transform neoprene, a synthetic rubber traditionally associated with wetsuits, scuba diving and surfing, into a fashionable material. Pioneering its use in scuba-style swimwear is exactly why she is affectionately called the "Queen of Neoprene."

How did Robin Piccone get her start in swimwear?+

Her first job was with the swimwear company Cole of California, after which she relocated to New York to design for Bobbie Brooks. In 1985, she licensed a line of swimsuits for Body Glove, a brand previously known mainly to divers and surfers, and her designs quickly gained a devoted following.

When did Robin Piccone launch her own label?+

She established her own company in 1985 at the age of 24, in her garage in Venice, California, and her debut collection's swimsuits became instant icons of 80s style. In 1990 she began her namesake collection, which she continues to this day.

What is the connection between Robin Piccone and Body Glove?+

In 1986, Piccone partnered with Body Glove, becoming one of the first designers to secure a licensing agreement with the established wetsuit manufacturer. Through that partnership she played a key role in turning neoprene from a purely technical wetsuit material into something fashionable.

Did Robin Piccone ever design for Guess?+

Yes. In 1994, after introducing neoprene to fashion under Body Glove, she founded Piccone Apparel and entered a licensing agreement to design a junior swimwear collection for Guess?, marking that brand's first swimwear line in six years. Guess co-chairman Paul Marciano said the company had been "waiting for the right candidate to come along" before choosing her.

Is Robin Piccone's work recognized by the fashion industry?+

It is. She received the "California Designer of the Year" award in 1989, is an active member of the CFDA (Council of Fashion Designers of America), and her swimwear sits in the permanent collection of the Costume Institute at the Metropolitan Museum of Art in New York, where two of her original neoprene suits and a mini skirt have been exhibited.

Has Robin Piccone designed for any celebrities?+

Yes. Through her association with stylist Patricia Field, Piccone was introduced to RuPaul, for whom she designed swimwear and gowns. That collaboration is one of the notable threads in her long career.

How should I care for designer swimwear like Robin Piccone's?+

Treat it gently to preserve the fit and fabric: rinse in cool water after chlorine or salt, avoid wringing, and lay flat to dry away from direct heat. Careful handling helps the supportive construction and quality fabric that define the collection hold their shape season after season.

What makes Robin Piccone's swimwear stand out from other brands?+

Its distinction is heritage and innovation: this is the designer who pioneered neoprene in scuba-style swimwear and turned a wetsuit material into a fashion statement, with debut pieces that became icons of 80s style. That pioneering legacy, carried into her namesake collection since 1990, is what sets the label apart.