Sloggi The Icons ZERO Feel Bliss Bralette
ZERO Feel Bliss Bralette
Ready-to-Wear · ZERO Feel

ZERO Feel Bliss Bralette

A softer, sportier bralette expression of Sloggi's best-known invisible-comfort line.

$35 at Next US

Prices are a snapshot from when this page was built — confirm on the retailer's site.

Story & heritage

ZERO Feel Bliss keeps the core Sloggi idea of invisible comfort but shifts it toward a softer lounge silhouette. The official product presentation pairs the bralette with high-waisted shorts, making the set feel closer to a modern base layer than a traditional lingerie look.

Its appeal is the lack of interruption: no rigid frame, no visible fastening, and no decorative element fighting with the garment worn above it.

Materials & craft

The Bliss pieces use a smooth stretch fabric and a broad, soft underband. The finish stays minimal and low-profile, with light support coming from the knit structure rather than underwires or heavy hardware.

wire-freewide underbandsmooth stretchpull-on shapesoft coverage

How to choose & style

Treat Bliss as the Sloggi answer to a lounge set: it works under oversized shirts, sweatshirts, and travel layers, but still has enough polish to look intentional at home. The black set is the cleanest entry point.

BlackBraletteHigh-waist shortsMatching set
More to explore

More Ready-to-Wear