The brand began producing tweed and leather goods, opened and then closed a Grassmarket shop, and relaunched in 2015 with a sharper focus — accessibly priced luxury leather handbags in clean, minimal designs — funded in part by a Kickstarter campaign that drew 526 backers and £122,363 against a £25,000 goal.
Strathberry's profile surged in December 2017 after Meghan Markle carried one of its handbags during her first official public appearance with Prince Harry, prompting comparisons to the "Kate Middleton effect." The company operates boutiques in Edinburgh, London and Shanghai.