Is The Hundreds worth it as a streetwear brand?+
It is one of the genre's most respected names, so for fans of story-driven LA streetwear it earns its place. In 2011, Complex magazine named The Hundreds the fifth-greatest streetwear brand, a strong vote of confidence from inside the culture. You are buying into nearly two decades of design and storytelling, not just a graphic tee, which is what makes the price feel justified to its loyalists.
What is the Adam Bomb logo all about?+
The Adam Bomb, a cartoon bomb with a lit fuse, is The Hundreds' enduring mascot and the heart of its identity. It anchors the brand's community-first, People Over Product spirit and shows up across the line. If you want the most recognizable piece of The Hundreds, anything carrying the Adam Bomb is the place to start.
Who founded The Hundreds?+
The Hundreds was founded in Los Angeles in 2003 by law school classmates Bobby Kim and Ben Shenassafar. That law-school origin is part of the brand's lore, two friends who turned a side project into one of streetwear's defining labels. Their voice, especially through the brand's writing and blog, has always been as central as the clothing itself.
Where are The Hundreds clothes made?+
The Hundreds is rooted in Los Angeles, where it was founded in 2003 and where it opened its first retail store in 2007. For the production origin of any specific item, check that product's own listing, since it can vary across the range. What stays constant is the brand's LA identity and design DNA.
What does The Hundreds actually sell?+
Beyond apparel, the brand has built out a broader world. The Hundreds also sells a print magazine, footwear and eyewear, reflecting its self-description as a media platform as much as a clothing label. That mix of product and publishing is a big part of why it stands apart from typical tee-and-hoodie brands.
Which The Hundreds piece should I buy first?+
Go for a graphic tee carrying the Adam Bomb, the brand's signature motif. It is the cleanest entry point into the label's identity and design history. From there you can explore its footwear, eyewear or even the print magazine if you want the fuller experience the brand offers.
Why does The Hundreds emphasize storytelling so much?+
Because it sees itself as a community and media platform, not only a clothing company. From early on, The Hundreds designs drew inspiration from graphic designers in San Diego, Hawaii and Hong Kong, and the founders built a strong written and editorial voice alongside the product. That narrative-first approach is central to why the brand resonates so deeply with its audience.
Has The Hundreds collaborated with other brands?+
Yes, collaboration has been part of its DNA. The Hundreds has partnered with numerous brands over the years, a hallmark of how it operates within streetwear culture. These team-ups are often where some of the brand's most sought-after pieces come from, so they are worth watching if you collect.
Where can I shop The Hundreds in person?+
The brand moved into retail in 2007 with a Los Angeles store, then expanded to San Francisco in 2008 and New York City in 2010, opening a fourth store in Santa Monica, California, in 2011. Availability shifts over time, so confirm current locations, but the brand has a real brick-and-mortar history beyond just its online shop.
How established is The Hundreds compared with newer streetwear labels?+
Very established. Founded in 2003, The Hundreds predates much of today's streetwear boom and was already ranked among the genre's best by Complex in 2011. That longevity gives it a depth of archive and reputation that most newer labels simply have not had time to build.
