Story & heritage

First introduced in The Row's Fall/Winter 2014 collection, the 90's Bag is a compact top-zip shoulder bag whose gently rounded edges, slim strap and subtly slouchy structure channel a refined, minimalist '90s sensibility. It has since become one of the house's cult favourites.

Its understated versatility — equally at home on a night out or a quick errand — has translated into a strong second-hand market, with the 90's frequently cited as one of the most-searched The Row styles on resale. It is the everyday counterpart to the marquee Margaux: smaller, easier to find, and just as quietly recognisable to those who know.

Materials & craft

The 90's is crafted in Italy from smooth or grained calfskin (with suede and seasonal materials), built around a soft, lightly structured barrel body. A top zip closes the bag; a slim, adjustable leather strap drops it to the shoulder or under the arm. As with everything from The Row, branding is reduced to almost nothing, so the leather and the silhouette do the talking.

How to choose & style

The 90's is the easy, hands-free The Row — small enough to be an accessory, roomy enough for the essentials. Burgundy, black and tan are the most versatile and the most heritage-faithful; suede versions read softer and more seasonal. Worn close to the body with tailoring or denim, it gives the quiet-luxury look without the wait-list of the bigger bags.