Founded by James, Peter and John Mullen, the company built its reputation on shirting before catching the eye of luxury's biggest group. In 1999 it was sold to LVMH, which paid about €48 million for 70% — at the time the company had 20 shops, mostly in the UK — and acquired the rest in 2003.
Thomas Pink famously fought and won a 2014 UK trademark case against Victoria's Secret over the "Pink" label. It later changed its name, and after a long LVMH ownership ending in 2021, the brand was acquired in 2024 by Icon Luxury Group and CP Brands Group.