Brand · London shoe designer

Tracey Neuls

Architectural, quietly inventive footwear — shoes that read like small sculptures.

Tracey Neuls
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Canadian designer Tracey Neuls produced her first commercial collection in 2000, the year she won the New Generation Prize at London Fashion Week — and has shaped a distinctly architectural language of footwear ever since.

From Vancouver Island, Neuls trained at London's Cordwainers College and built her eponymous label — alongside TN29 — into a connoisseur's name. Her Marylebone Lane shop was named one of Time Out's London Top 100 in 2012, joined by a second on Redchurch Street, and her BIKE GEEK design was shortlisted for the Design Museum's Designs of the Year in 2014.

London New Gen Prize · 2000 Cordwainers-trained Designs of the Year · 2014

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Tracey Neuls shopping FAQ

Are Tracey Neuls shoes worth the price?+

If you want footwear that reads as quietly original rather than logo-driven, Tracey Neuls earns its place. The label is built on sculptural toe and heel shapes that you won't find anywhere else, so you're paying for a designer's hand rather than a trend. Think of a pair as a long-haul wardrobe piece you'll reach for season after season.

What makes Tracey Neuls shoes so distinctive?+

Neuls is a shoe designer first and foremost, and her collections are known for unconventional, architectural silhouettes rather than conventional pumps. Her breakthrough came in 2000, when she produced her first commercial collection after winning the New Generation Prize at London Fashion Week. That early recognition set the tone for a label that treats a shoe as a small piece of design.

Which Tracey Neuls shoe should I start with?+

Start with whichever silhouette suits your daily rhythm, then let the design lead. A standout to know is the BIKE GEEK design, which was shortlisted as one of the Design Museum's Designs of the Year in 2014 for cycling-minded city footwear. It's a good illustration of how Neuls blends everyday function with a strong point of view.

What is the difference between TN29 and the Tracey Neuls line?+

Tracey Neuls is the founder of both TN29 and the eponymous Tracey Neuls labels, so the two names sit under the same creative hand. The eponymous line carries her signature designer footwear. Whichever label you're looking at, the through-line is her distinctive, sculpted approach to shoe shapes.

Where can I buy Tracey Neuls in person?+

Neuls has a shop on Marylebone Lane in London, which was listed in Time Out's London Top 100 in 2012, followed by a second shop on Redchurch Street that opened in 2011. Visiting in person is the best way to appreciate the unusual lasts and proportions up close. Her work is also stocked through select retailers.

Who is Tracey Neuls and where is she from?+

Tracey Neuls is a Canadian shoe designer, originally from Vancouver Island. She moved to London, England to study at Cordwainer's College, the footwear-focused school that shaped her craft. She has since become one of London's most recognisable independent shoe designers.

Has Tracey Neuls been recognised by the industry?+

Yes, well beyond her early New Generation Prize. She was shortlisted for the Drapers Footwear and Accessories Award in 2013 in the Footwear Designer of the Year category, and in 2012 was named one of the Time Out/The Hospital Club's Culture 100. Her BIKE GEEK design also reached the Design Museum's Designs of the Year shortlist in 2014.

Does Tracey Neuls collaborate with other artists and designers?+

Collaboration is a real part of her practice. Over the years she has worked with a wide range of creative individuals and groups, including Tokyobike, designer Tord Boontje, the furniture house Moroso, and the Fabergé Big Egg Hunt, among many others. Those partnerships are part of what keeps the label feeling more like a design studio than a typical shoe brand.