Story & heritage

Trussardi introduced Lovy in 2016 as a new icon bag, with Michelle Hunziker fronting the campaign and the greyhound clasp placed at the centre of the design.

The Lovy connects Trussardi’s leather-goods origin to its fashion-house years: a structured day-to-evening bag whose identity is carried by one immediately legible house symbol.

Materials & craft

The defining detail is the circular clasp carrying the Trussardi greyhound. Authenticated resale listings record calfskin leather, structured flaps, shoulder/crossbody use and gold-tone hardware for Lovy versions.

How to choose & style

Let the clasp act as the jewellery: Lovy works with clean coats, knit dresses and tailored separates. Mini versions read evening-ready; regular sizes behave like classic shoulder bags.