Marie Jo Avero Heartshape Bra
The daisy-strap Marie Jo signature that turns everyday lingerie into something instantly recognizable.
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Story & heritage
Van de Velde’s anniversary news calls Avero a Marie Jo style icon, and Rigby & Peller’s Avero page describes it as the brand’s icon. The official Marie Jo product page points to the same codes: iconic daisy straps and a legendary fit.
Avero is the portfolio’s most visually legible icon because the shoulder straps do the branding without a logo.
Materials & craft
Official copy describes a padded wired heart-shape bra with a non-transparent design, seamless smooth-effect finish, and multi-way straps.
The fit advice says the padded cups center and subtly lift the bust while the heart-shaped cut highlights the décolletage.
How to choose & style
Avero works best when the straps are allowed to show: square necks, tanks, and open shirting turn the embroidered detail into the point of the look.
