The house was built on dresses and grew into separates and luxury handbags, with a lower-priced Victoria by Victoria Beckham line introduced in 2011. By the time the BBC was reporting on it, the brand was selling in more than 400 stores around the world; in 2019 it pledged to stay fur-free and free of exotic skins.
In September 2019 Beckham extended the name into beauty, launching Victoria Beckham Beauty with co-founder Sarah Creal at London Fashion Week — described by the designer as active and effective, but clean and kind, opening with eye makeup and lips.