Yumi Kim

Yumi Kim is best known for bold, vintage-inspired floral prints, and that distinctive print sensibility is the main reason people reach for it. If you want a feminine, occasion-ready dress with personality rather than a plain basic, the brand's prints and silhouettes are where it earns its keep. It is less about logo status and more about wearing something colourful and a little romantic.

The brand made its name on prints and feminine silhouettes rather than on heavy structure, so it reads as pretty, easy-to-wear pieces for events and warm weather. Shoppers tend to be drawn to the look first, so buy it for the print and the cut you love. As with any feminine fabric, gentle care helps the pieces last.

Yumi Kim is a women's clothing line created by American fashion designer Kim Phan in New York City. She founded the brand in 2004 and built it around bold, vintage-inspired floral prints, which became its signature.

Kim Phan founded Yumi Kim in 2004 in New York City. Its first physical store opened in 2008 on New York's Lower East Side, followed by an online store in 2009 and a second flagship on the Upper East Side in 2011.

Yes — it was created in New York City by American designer Kim Phan, and its early retail footprint was distinctly local, with a Lower East Side store in 2008 and an Upper East Side flagship in 2011. That New York origin is central to the label's identity.

Its New York stores closed in the spring of 2020 in response to the COVID-19 pandemic, after which the brand focused on its online presence. In December 2024 it opened a new flagship in the Royal Hawaiian Center in Waikiki, Hawaii, marking its return to brick-and-mortar retail.

Beyond its own retail, Yumi Kim's garments have been featured on major online platforms including Revolve.com and Rent the Runway. So if you want to browse the brand alongside other labels, those marketplaces are a natural place to start.

Yes — the brand has been carried on rental platforms, which suits its event-and-occasion sensibility. Yumi Kim's pieces have appeared on Rent the Runway, and the label also launched an exclusive maternity line in collaboration with the rental service Nuuly.

Its strengths — bold florals and feminine silhouettes — lend themselves naturally to garden parties, holidays and dressy daytime events. If you are dressing for something celebratory and want colour and print rather than something understated, the brand sits comfortably in that lane.

It does. Beyond its core line, Yumi Kim launched an exclusive maternity line in collaboration with Nuuly, extending its feminine, print-led aesthetic to maternity dressing. That makes it an option if you want the brand's signature look through pregnancy.