Airwalk was founded by George Yohn, of shoe manufacturer Items International, and Bill Mann, a shoe purchaser for Payless Shoes. After making unbranded shoes for department stores, Mann realised skateboarders didn't want the same shoes their moms wore to aerobics class — and that skating wore out shoes differently. He designed accordingly, and Airwalk launched as a subsidiary of Items International in 1986, originally based in Altoona, Pennsylvania.
The brand exploded with its most popular shoe, 'The One,' in the mid-1990s; in The Tipping Point, Malcolm Gladwell ranked Airwalk the sixth most influential brand in the world at its peak. It was bought by Collective Licensing International in 2004, and Authentic Brands Group acquired it in 2014.