Alex Perry

Alex Perry is an Australian designer most famous for womenswear, and his gowns have a long record on the red carpet. For a statement evening look rather than everyday wear, that occasion pedigree is the draw. It is an investment piece for the moments that call for one.

His reputation is built almost entirely on gowns and red-carpet eveningwear, with statement dresses and intricate details as his calling card. If you specifically want a show-stopping evening dress, that focus works in your favour. It is the category the brand was made for.

He is best known for his gowns, which have appeared repeatedly on the red carpet, alongside corsets and sheaths from his early work. Statement dresses with intricate detailing are his signature. Lead there if you are buying your first piece.

Alex Perry is the professional name of Alexandros Pertsinidis, an Australian fashion designer born on 14 February 1963. He grew up in a Greek migrant, working-class family in Sydney and anglicised his name. The label is his own.

He launched his brand in 1992 from a studio in suburban Kensington, Sydney, making gowns, corsets and sheaths. He relocated to Double Bay in 1994 as his clientele grew. That is the brand's true starting point.

Vogue Australia was the first to feature his sheaths and jewelled corsets in a main fashion shoot, his first editorial. The gowns photographed there became his signature style afterwards. That shoot effectively launched his look.

His designs have been worn by celebrities including Jennifer Lopez, Kim Kardashian, Gigi Hadid, Sandra Bullock, Gwyneth Paltrow, Rihanna, Priyanka Chopra, and Lupita Nyong'o. International models such as Elle Macpherson, Linda Evangelista and Claudia Schiffer have also worn his ball gowns. That red-carpet roster is a big part of the brand's draw.

His Alex Perry ready-to-wear collection launched globally in 2013, described as a new generation of eveningwear. It broadened the brand beyond made-to-order gowns. For most buyers, ready-to-wear is the accessible way in.

Yes. He was a designer at the inaugural Mercedes Australian Fashion Week in May 1995 and has shown collections each year since. His runways have featured models including Miranda Kerr, Alessandra Ambrosio and Lily Cole. The runway presence anchors his standing in Australian fashion.

Yes. He is the only judge to appear in all ten series of Australia's Next Top Model, which premiered in 2005, and has also judged Asia's Next Top Model. He has hosted and commentated on numerous other programs too. That TV profile sits alongside his design career.