Brand · American eveningwear est. 2004

Marchesa

Red-carpet romance — draped, embroidered gowns named for a legendary Italian muse.

Marchesa
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Marchesa is an American womenswear brand, established in 2004 by Georgina Chapman and Keren Craig and named for the socialite Marchesa Luisa Casati.

Chapman and Craig met at Chelsea College of Art and Design in London — Chapman, a Wimbledon School of Art graduate, came from costume design, while Craig trained in print and embroidery at Brighton. Their pairing of draping and textile craft defines the New York-based label's elaborate, embellished eveningwear.

Marchesa became a red-carpet fixture, worn by Scarlett Johansson, Jennifer Lopez, Cate Blanchett, Anne Hathaway and Penélope Cruz, and has extended into bridal couture, handbags and a cosmetics collaboration with Le Métier de Beauté.

Marchesa shopping FAQ

Is a Marchesa gown worth it?+

If your event calls for drama, Marchesa is built for exactly that. Since 2004 the house has specialised in intricate, sculptural eveningwear, and its gowns have carried stars like Scarlett Johansson, Jennifer Lopez, Cate Blanchett, Anne Hathaway and Penélope Cruz down the red carpet. You are paying for fabric, draping and hand-detail rather than everyday wearability, so it makes most sense for a genuine occasion.

Why is Marchesa so famous for red-carpet dresses?+

From the start, founders Georgina Chapman and Keren Craig paired Chapman's draping and design with Craig's textile and embroidery work, and that combination produced the elaborate gowns the brand is known for. The label's profile soared when Sienna Miller wore Marchesa on the September 2007 cover of Vogue, a shoot that became the subject of the 2009 documentary The September Issue.

What is the difference between the main Marchesa line and Notte?+

Marchesa runs more than one design line: the main collection is the high-end couture eveningwear the house is famous for, while Notte is a separate line within the brand — its own design director, Ceazar Cabreros, presented the Notte side of the Fall 2019 collection. As a buyer, treat the main line as the splurge occasion piece and Notte as the more approachable route to the same romantic aesthetic.

Where does the name Marchesa come from?+

The brand is named after the early-20th-century socialite Marchesa Luisa Casati, a famously theatrical muse and patron of the arts. It is a fitting namesake for a label built on dramatic, attention-commanding eveningwear.

Who founded Marchesa and when?+

Marchesa was established in 2004 by Georgina Chapman and Keren Craig, who had met at Chelsea College of Art and Design in London. Chapman, a Wimbledon School of Art graduate, began her career as a costume designer, while Craig studied print and embroidery design at Brighton Art College — and their complementary skills became the foundation of the house.

Is Marchesa a British or American brand?+

Although its founders trained in the UK, Marchesa is an American brand based in New York City. Chapman and Craig met in London at art school, but the label they built is a New York women's-wear house.

What does Marchesa make besides evening gowns?+

The house has stretched well beyond the red carpet. Marchesa has launched a handbag line and a wedding line, Marchesa Bridal Couture, collaborated with Lenox on dinnerware designs, and in 2010 partnered with Le Métier de Beauté on a cosmetics line built around palettes from Chapman and Craig.

Which celebrities have famously worn Marchesa?+

Marchesa has been a red-carpet fixture. Beyond its core muses, the brand was worn by Sandra Bullock at the 2010 Academy Awards and Sarah Hyland at the 2013 MTV Video Music Awards, and it has appeared at the Met Gala on the likes of Poppy Delevingne, Karolína Kurková and Nina Dobrev.

What is the Harvey Weinstein controversy connected to Marchesa?+

Per the brand's own record, Marchesa's early red-carpet success was attributed in part to the influence of Miramax producer Harvey Weinstein, who was Chapman's then-husband and reportedly pressured actresses in his films to wear the label. After sexual-abuse accusations against Weinstein emerged, Marchesa — once a red-carpet mainstay — was widely avoided by celebrities at awards ceremonies.

How did Marchesa try to recover after the Weinstein scandal?+

The turning point came in May 2018, when Scarlett Johansson broke the months-long red-carpet avoidance by wearing a custom Marchesa gown to the Met Gala. The Fall 2019 collection was then presented by couture design director Anna Holvik and Notte design director Ceazar Cabreros rather than by the founders, signalling a quieter, rebuilt phase for the house.

Who designs Marchesa now?+

The founding partnership has changed. In June 2019, co-founder Keren Craig announced her intention to leave Marchesa and was later replaced by Artur Sjakowska. Recent collections have leaned on the brand's design directors rather than the original Chapman-and-Craig duo at the helm of every show.

What should I keep in mind when buying a Marchesa dress?+

Think occasion first: these are statement gowns made for events where you want to be remembered, not for everyday rotation. The detail-heavy beading and draping reward in-person fitting, so allow time for alterations on a piece this constructed. If the full couture line is beyond budget, the more accessible Notte route offers the same romantic spirit at a gentler price.