Story & heritage

AlphaTauri is a Red Bull fashion brand founded in 2016 and headquartered in Salzburg, Austria.

The official AlphaTauri accessories listing identifies AMBAR as a 3D Knit Scarf, and it also appears inside the 3D Knit collection.

It rounds out the brand’s cold-weather system with the same minimal technical vocabulary as the knitwear.

Materials & craft

3D Knit: The AlphaTauri 3D Knit technology is a seamless knitting process, which results in maximal movement and comfort for the wearer. Knitted in one piece, the 3D Knit design significantly reduces the number of seams and enhances overall comfort. Thanks to this innovative knitting technology, the process creates no waste and maximises the use of yarn, be it wool, cotton or any other fibre. Mulesing Free Wool: The shearing process for the wool used in this garment is done according to techniques that are carried out with caution to ensure the wellbeing of the animal, which takes more time and care than conventional methods. Sorona® Yarn: Sorona® is an eco-friendly performance fiber partially made from renewable plant-based materials. It is soft, flexible, and resistant to stains, offering excellent stretch and recovery even after repeated washes and use. It dries quickly and resists fading, ensuring long-lasting durability. Sorona® is created through a biological process, with 37% of the polymer coming from renewable plant ingredients. This innovative Bio-PDO compound transforms wh

Official product details include: Three-dimensional fit, 80% Wool, 20% Polyester, Handwash cold, Wash with similar colours, Wash with wool detergent, Do not use softener.

How to choose & style

Use AMBAR as a clean vertical layer over parkas and wool jackets. Black is the most versatile because it lets the scarf read as texture rather than contrast.