Story & heritage

AlphaTauri is a Red Bull fashion brand founded in 2016 and headquartered in Salzburg, Austria.

The official accessories and 3D Knit listings identify AMBER as a 3D Knit Beanie.

It shows how the brand extends its knit-technology message beyond core garments into small seasonal pieces.

Materials & craft

3D Knit: The AlphaTauri 3D Knit technology is a seamless knitting process, which results in maximal movement and comfort for the wearer. Knitted in one piece, the 3D Knit design significantly reduces the number of seams and enhances overall comfort. Thanks to this innovative knitting technology, the process creates no waste and maximises the use of yarn, be it wool, cotton or any other fibre. Mulesing Free Wool: The shearing process for the wool used in this garment is done according to techniques that are carried out with caution to ensure the wellbeing of the animal, which takes more time and care than conventional methods. Sorona® Yarn: Sorona® is an eco-friendly performance fiber partially made from renewable plant-based materials. It is soft, flexible, and resistant to stains, offering excellent stretch and recovery even after repeated washes and use. It dries quickly and resists fading, ensuring long-lasting durability. Sorona® is created through a biological process, with 37% of the polymer coming from renewable plant ingredients. This innovative Bio-PDO compound transforms wh

Official product details include: Three-dimensional fit with no need for seams, High-quality rib structure, 80% Wool, 20% Polyester, Handwash cold, Wash with similar colours, Wash with wool detergent.

How to choose & style

AMBER is best with the technical outerwear pieces, especially KOOV or ORIS. Keep it tonal with the jacket so the rib and shape stay subtle.