Brand · American casual · founded 1977

American Eagle Outfitters

The Pittsburgh denim-and-tee house that dresses high-school and college America.

American Eagle Outfitters
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American Eagle Outfitters is an American clothing and accessories retailer founded in 1977 by brothers Jerry and Mark Silverman — a house built on jeans, graphic tees and casual staples.

The first store opened in 1977 at Twelve Oaks Mall in Novi, Michigan, originally positioned around outdoor-sports apparel. The Schottenstein family, owners since 1980, bought out the Silvermans by 1991 and steered the company toward its present niche: casual private-label clothing for university and high-school students. It began trading on the NASDAQ in 1994 and revenues reached $1 billion by 2000.

Headquartered at SouthSide Works in Pittsburgh — its 19 and 77 Hot Metal Street addresses nodding to the 1977 founding — the company is the parent of Aerie, Unsubscribed and Todd Snyder. Aerie, launched in 2006, grew into a standalone concept known for its body-positive #AerieREAL campaign of un-retouched models.

The American Eagle Outfitters pieces worth knowing

AE Mom Jean
Mom Jean
AE Mom Jean
The relaxed, high-waisted jean that makes AEO's everyday denim language instantly readable.
$48.96 at American Eagle
AE Super High-Waisted Straight Jean
Super High-Waisted
AE Super High-Waisted Straight Jean
A clean straight-leg anchor for the high-rise denim uniform.
$41.96 at American Eagle
AE Super High-Waisted Baggy Wide-Leg Jean
Baggy Wide-Leg
AE Super High-Waisted Baggy Wide-Leg Jean
The big-volume denim shape that brings AEO into the loose-fit era.
$48.96 at American Eagle
AE Curvy Straight Jean
Curvy Fit
AE Curvy Straight Jean
AEO's fit-inclusive straight jean, cut with extra room where the wearer actually needs it.
$41.96 at American Eagle
AE Low-Rise Baggy Straight Jean
Low-Rise Baggy
AE Low-Rise Baggy Straight Jean
A Y2K-coded baggy jean translated into AEO's approachable denim system.
$48.96 at American Eagle
AE AirFlex+ Athletic Fit Jean
AirFlex+
AE AirFlex+ Athletic Fit Jean
The comfort-stretch men's jean that keeps an athletic block looking like classic denim.
$48.96 at American Eagle
AE AirFlex+ Original Straight Jean
Original Straight
AE AirFlex+ Original Straight Jean
The basic straight-leg jean made lighter and easier through AEO's AirFlex+ platform.
$41.96 at American Eagle
AE Original Bootcut Jean
Bootcut
AE Original Bootcut Jean
A classic bootcut jean that keeps AEO connected to its Americana denim roots.
$41.96 at American Eagle
Women's AE77 Premium Vintage Jean
AE77
Women's AE77 Premium Vintage Jean
AEO's premium denim line distilled into a 1990s-inspired vintage straight jean.
$138 at American Eagle
Men's AE77 Premium Relaxed Jean
AE77
Men's AE77 Premium Relaxed Jean
The men's AE77 jean that translates AEO's denim roots into a premium relaxed fit.
$128 at American Eagle
AE Strigid Relaxed Denim Short
Denim Short
AE Strigid Relaxed Denim Short
The cut-off summer counterpart to AEO's jeans wall.
$27.96 at American Eagle
AE Oversized Graphic T-Shirt
Graphic Tee
AE Oversized Graphic T-Shirt
The soft, slouchy graphic tee that completes the jeans-first American Eagle uniform.
$20.96 at American Eagle

American Eagle Outfitters shopping FAQ

Are American Eagle jeans actually worth it for the price?+

For everyday casual denim, most shoppers find American Eagle a comfortable middle ground — soft, stretchy fabrics and a fit that holds its shape across a lot of wear. The brand built its present identity on exactly this: casual clothing and private-label denim for men and women. It is not built to be heirloom workwear, but as a dependable jeans-and-tees wardrobe it earns its keep, especially if you wait for one of the brand's frequent markdowns.

Is American Eagle better or worse quality than Abercrombie?+

They sit at slightly different price points. American Eagle leans into affordable, comfort-first denim and basics aimed at high-school and university students, while Abercrombie has pushed toward a more polished, pricier look. If your priority is soft stretch denim and trend pieces at a friendly price, American Eagle is the natural pick; if you want a more grown-up, tailored feel, you will likely pay more elsewhere.

What exactly is Aerie, and how is it different from American Eagle?+

Aerie launched in 2006 as American Eagle's intimates and loungewear sister brand, originally aimed at younger women, and grew into a standalone concept covering bras, undergarments, loungewear, sleepwear and an activewear line. It is best known for the #AerieREAL campaign, which stopped retouching its models and made un-airbrushed bodies the centre of its marketing. American Eagle is the everyday apparel and denim brand; Aerie is the comfort, intimates and body-positive side of the same company.

What is Offline by Aerie?+

Offline is American Eagle's activewear range, revealed in 2020 under the Aerie umbrella. It was pitched at shoppers who want clothing that works for both a workout and lounging afterwards — the blurred line between gym kit and rest-day comfort. If you already like Aerie's soft-fabric philosophy, Offline is its move into leggings and movement-friendly pieces.

Besides jeans, who are Todd Snyder and Unsubscribed under the American Eagle umbrella?+

American Eagle Outfitters is the parent company of Aerie, Unsubscribed and Todd Snyder. Todd Snyder is the more elevated menswear label in the family, a different proposition from the core American Eagle range. So while the mall stores are the brand most people picture, the company spans casual denim, intimates and a dressier menswear arm.

Who founded American Eagle Outfitters and when?+

It was founded in 1977 by brothers Jerry and Mark Silverman, as a subsidiary of Retail Ventures, Inc., the same family that ran Silverman's Menswear. The very first store opened that year in the Twelve Oaks Mall in Novi, Michigan. Early on it was positioned around brand-name leisure and outdoor apparel — hiking, climbing, camping — before it settled into the casual-clothing identity it carries today.

Who owns American Eagle now — is it still the Silverman family?+

No. The Silvermans sold half their stake to the Schottenstein family in 1980 and the rest in 1991, and that change in leadership is what steered American Eagle toward its current niche of private-label casual clothing. Jay Schottenstein later became CEO, so the company has been guided by the Schottensteins rather than its founders for decades.

Where is American Eagle headquartered, and why the Hot Metal Street address?+

The company is headquartered at the SouthSide Works complex in Pittsburgh, Pennsylvania, having moved there from suburban Warrendale in 2007. Its buildings sit at 19 and 77 Hot Metal Street — the 77 is a deliberate nod to 1977, the year the first store opened. Design and production offices are also kept in New York.

What does the #AerieREAL campaign actually stand for?+

It is Aerie's pledge to stop digitally retouching the models in its advertising and to celebrate real, un-manipulated bodies. The campaign positioned the brand against airbrushing in fashion media and became a defining part of its identity. It is a big part of why Aerie reads as more body-positive than a typical mall intimates label.

Did American Eagle ever launch brands that failed?+

Yes — its track record includes some that did not last. Martin + Osa, a 2006 concept aimed at older shoppers aged 28 to 40, was closed in 2010 after struggling, costing the company a significant loss. It also ran 77kids, a children's line opened in 2008. Those misfires are part of why the company eventually concentrated on the American Eagle, Aerie and Todd Snyder brands it backs today.

When is the best time to buy American Eagle?+

American Eagle runs markdowns often, so patience usually pays — denim and basics in particular tend to cycle through reductions rather than holding a single fixed price. The classic windows are end-of-season clear-outs, when current styles make way for the next drop, and the major retail sale periods through the year. If a piece is a wardrobe staple rather than a trend you need now, it is worth letting it dip before you buy.