Another Tomorrow

If sustainability and provenance matter as much as the clothes themselves, Another Tomorrow makes a strong case. It is a certified B Corporation that traces its raw materials all the way to the farm level, so you are paying for genuine transparency rather than a marketing claim. For a buyer who wants luxury wardrobe staples with a clear conscience, that is exactly the point of difference.

The credentials are concrete rather than vague. Another Tomorrow is a certified B Corporation, it focuses on raw material traceability down to the farm, and it uses a QR code system to make its supply chain transparent to buyers. That verifiable, scan-and-see approach is what separates it from brands that simply call themselves green.

Another Tomorrow uses QR code technology, built with technology developed by Evrythng, to digitise its supply chain. Scanning a garment surfaces transparent information about how and where it was made, which ties into the brand's emphasis on traceability all the way back to the farm.

The brand works with organic cotton, organic linen, wool, FSC-certified viscose, recycled plastic and corozo. That mix reflects its commitment to sustainable and ethical development of apparel, and corozo, a plant-based alternative often used for buttons, is a telling detail of how deep the thinking goes.

Another Tomorrow was founded by Vanessa Barboni Hallik, a former managing director at Morgan Stanley. Leaving finance for fashion, she built the company around sustainability and transparency, and the brand officially launched in 2020.

The creative direction comes from Jane Chung, a former creative director at DKNY, whom founder Vanessa Barboni Hallik hired in June 2018. Together they focused on the sustainable and ethical development of the apparel, including traceability of raw materials to the farm level.

The company is headquartered in New York City and officially launched in 2020, though its foundations were laid earlier when the creative team came together in 2018. It sits firmly in the modern, sustainability-first wave of American luxury.

Yes, resale is built into the model. Another Tomorrow is involved in re-commerce as part of its sustainability approach, so buying a piece is meant to be part of a longer lifecycle rather than a one-way purchase. That circular thinking is central to how the brand defines responsible luxury.

Another Tomorrow sells online through its own website, works with other retail partners, and operates a brick-and-mortar store in New York City. Buying through the brand or an authorised partner is the surest way to access the QR-coded provenance information that comes with each garment.

It has. Another Tomorrow won Folio magazine's 2020 Eddie and Ozzie Awards for its writing on The Controversy Over Cotton, and was recognised at Fast Company's 2020 Innovation by Design Awards in the fashion and beauty category. The fact that some of that recognition is for its educational content reflects how much it leans on advocacy alongside design.

Treat each piece as a long-term holding, which suits a brand built on circularity. Wash less and on cooler cycles, repair rather than replace, and when you are ready to move a piece on, lean on Another Tomorrow's re-commerce so it stays in use. Buying fewer, better things and keeping them in rotation is the most sustainable habit of all.