In one of footwear's most competitive segments, sharing the sheepskin field with names like UGG and EMU Australia, BEARPAW carved out a niche. The first retail store opened in Citrus Heights, California in 2011, where the brand is headquartered.
Its signature is the sheepskin boot, joined over the years by hiking boots, slippers, sneakers, apparel and accessories for the whole family. In 2018 the brand added vegan, non-sheepskin styles in microsuede with rubber outsoles.