Brand · British menswear since 1903

Burton

Montague Burton's tailoring empire — the high-street name that once dressed the nation, demob suits and all.

Burton
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Burton is the British men's clothing brand founded in 1903 by Sir Montague Maurice Burton in Chesterfield, originally as The Cross-Tailoring Company.

It grew at remarkable speed. By the time it first listed on the London Stock Exchange in 1929 it had 400 stores, factories and mills, and after the Second World War Montague Burton was one of the suppliers of demob suits to the British government — a full kit of jacket, trousers, waistcoat, shirt and underwear that some say gave rise to the phrase 'the full monty.' By the founder's death in 1952 it was the largest multiple tailor in the world.

The name passed through the decades and corporate hands: it became a brand within the Arcadia Group, which Sir Philip Green acquired in 2002, and after Arcadia's administration in 2021 the Boohoo Group took the brand on. Today Burton trades online, operated by the Debenhams Group.

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Burton Snowboards US
Burton Snowboards US
Up to 60% off · 65 Burton styles · from $21 · code EM-97NK-T2GQ-2ZEY-B7MP
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Burton shopping FAQ

Are Burton suits good quality?+

Burton sits firmly in the affordable, accessible end of British tailoring rather than the luxury end, and quality tracks with that. Its strength is value and being a sensible place to buy a first suit; the trade-off is that fabrics often lean on polyester and viscose. If you are starting out and want a smart suit on a budget, it does the job — just temper expectations against heritage tailoring houses.

Which Burton item should I start with?+

Burton's core identity is men's tailoring and smart workwear, so a suit, blazer or set of dress shirts is the most representative entry point. The brand specialises in men's clothing and footwear, and its tailoring is what built the name. For everyday value, the suiting and shirting are where Burton is most at home.

Who founded Burton and when?+

Burton was founded by Sir Montague Maurice Burton in Chesterfield in 1903, originally under the name The Cross-Tailoring Company. It grew rapidly: by the time it first listed on the London Stock Exchange in 1929 it already had 400 stores along with its own factories and mills.

Is Burton connected to the phrase "the full monty"?+

Quite possibly. After the Second World War, Montague Burton was one of the suppliers of demob suits to the British government for servicemen being demobilised — a complete kit of jacket, trousers, waistcoat, shirt and underwear. It has been speculated that this full outfit is the origin of the phrase "the full monty."

Did Burton ever have a stronger reputation for quality?+

Yes. Burton's heyday ran from the late 1920s to the early 1950s, and by the time Montague Burton died in 1952 the company was the largest multiple tailor in the world. Older Burton suits from that era carry a notably better reputation than the high-street value tailoring the name is associated with today.

Did Burton make kit for the England football team?+

It did, on some of the biggest stages. Burton was the official clothing supplier to the England national football team for the 1966 FIFA World Cup, UEFA Euro 1996 and the 2002 FIFA World Cup. That run is a genuine piece of the brand's place in British sporting culture.

Who owns Burton now?+

Burton is operated by Debenhams Group in the UK. It had been a trading name within Sir Philip Green's Arcadia Group, which acquired it in 2002; after Arcadia went into administration, Boohoo Group — now Debenhams Group — bought the brand in 2021. All Burton stores then closed as it became an online-only retailer.

Can you still buy from a Burton high street store?+

No — Burton today is an online clothing retailer. When Boohoo acquired the brand from Arcadia in 2021, all Burton high street stores closed and the company moved to operating online only. So your buying happens through its website rather than a town-centre shop.

What are those grand old Art Deco buildings with Burton's name?+

From 1923 Burton began acquiring prominent town-centre corner sites and building its own stores, developing a distinctive Art Deco "house style" — glazed white faience tile, geometric patterns and even stylised elephant heads. Many had billiard halls upstairs, and a number survive as listed buildings; intriguingly, McDonald's first three UK restaurants opened in former Burton stores in 1974 and 1975.

Does Burton support any charitable causes?+

It has. Burton has worked with the Bobby Moore Fund, an arm of Cancer Research UK, to raise awareness of bowel cancer, the disease that took the 1966 World Cup-winning England captain. It has also backed Movember, reviving "The Burton" — a moustache style modelled on founder Montague Burton's own — to raise money for prostate cancer.