Yes I Am
The lipstick-shaped Cacharel that made the house's modern fragrance identity bold, black and red.
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Story & heritage
Yes I Am launched in 2018, fronted by Izzy Bizu, and reset Cacharel's fragrance image around confidence, independence and a lipstick-shaped bottle.
US retail copy describes it as a spicy oriental fragrance for bold and independent women, ready to assert themselves.
Materials & craft
Macy's product copy highlights cardamom on top, jasmine in the middle and a milk accord in the dry down. Fragrance references expand the structure with raspberry, mandarin, citrus, white florals, caramel, vanilla, licorice and sandalwood.
How to choose & style
Yes I Am is the most graphic Cacharel: wear it with red lipstick, black leather, sharp blazers or metallic evening pieces when the bottle's makeup-code attitude should show.
